Music in video advertising towards young consumers' decision making : a qualitative approach

Music in video advertising towards young consumers' decision making : a qualitative approach

Music plays an important role in influencing young consumers’ decision making to buy advertised product or service. However, previous researches have not focused on the power of music in real life without audience conscious. Also, considering about music as a tool to influence young consumer decisio...

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书目详细资料
主要作者:	Syazwani, Mahsal Khan
格式:	Thesis
语言:	eng eng eng
出版:	2020
主题:	HF5415.33 Consumer Behavior. M Music
在线阅读:	https://etd.uum.edu.my/8899/1/depositpermission_s96175.pdf https://etd.uum.edu.my/8899/2/s96175_01.pdf https://etd.uum.edu.my/8899/3/s96175_references.docx
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