Social media usage in the framework of online public relations activities
The increasing role of public relations (PR) in higher education institutions is the result of dynamic social media tools that permit participation and provide reliable and continuous access to the information. The objective of this study is to investigate the utilisation of online PR activities in...
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| Format: | Thesis |
| Language: | eng eng eng eng |
| Published: |
2020
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/8993/1/Depositpermission-not%20allow_s902427.pdf https://etd.uum.edu.my/8993/2/s902427_01.pdf https://etd.uum.edu.my/8993/3/s902427_02.pdf https://etd.uum.edu.my/8993/4/s902427_references.docx |
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