Factors influencing the intention of inbound muslim travellers to revisit Malaysia

Research on Islamic tourism has often been described as a new research direction, particularly in the area of Muslim travellers revisit intention to certain tourism destination. This study aims to investigate the factors influencing inbound Muslim travellers' revisit intention to Malaysia. Five...

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Main Author:	Intan Shafina, Suid
Format:	Thesis
Language:	eng eng eng
Published:	2019
Subjects:	G154.9-155.8 Travel and state Tourism
Online Access:	https://etd.uum.edu.my/9004/1/s95967_01.pdf https://etd.uum.edu.my/9004/2/s95967_02.pdf https://etd.uum.edu.my/9004/3/s95967_references.docx
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id	my-uum-etd.9004
record_format	uketd_dc
spelling	my-uum-etd.90042022-05-09T04:33:18Z Factors influencing the intention of inbound muslim travellers to revisit Malaysia 2019 Intan Shafina, Suid Mohd Nor, Nor Ashikin Omar, Hamimi Ghazali Shafie Graduate School of Government Ghazali Shafie Graduate School of Government G154.9-155.8 Travel and state. Tourism Research on Islamic tourism has often been described as a new research direction, particularly in the area of Muslim travellers revisit intention to certain tourism destination. This study aims to investigate the factors influencing inbound Muslim travellers' revisit intention to Malaysia. Five variables have been tested as the factors influencing revisit intention which consist of attitude towards Islamic attributes of destination, attitude towards destination attributes, subjective norms, perceived behavioral control and tourist satisfaction. The mediating effect of tourist satisfaction between the variables and inbound Muslim travellers' revisit intentions have also been tested. Although past researchers have investigated the influence of these variables on revisit intentions, only a few researchers discovered the effect of tourist satisfaction as a mediator between the variables and revisit intention in the context of inbound Muslim travellers. The model of this study was developed based on the Theory of Planned Behavior and Islamic attributes of destination as well as destination attributes. The study employed multistage sampling and the data was analysed using Statistical Package for Social Sciences. The results indicate that attitude towards destination attributes (attraction), attitude towards Islamic attributes of destination (worship facilities), subjective norms, perceived behavioral control and tourist satisfaction are the factors of inbound Muslim travellers' revisit intentions to Malaysia. Further, it is seen that tourist satisfaction mediates between the factors and revisit intention. Consequently, the current findings have further strengthened the theory on Theory of Planned Behavior, Islamic attributes of destination, destination attributes and related literature. This study also put forth recommendations for tourism practitioners regarding the best approaches in encouraging inbound Muslim travellers' revisit intentions to Malaysia by using the factors of revisit intention. It would be interesting to incorporate into future research other variables which may contribute to strengthening the theory besides providing the management the know-how for better informed decisions. 2019 Thesis https://etd.uum.edu.my/9004/ https://etd.uum.edu.my/9004/1/s95967_01.pdf text eng public https://etd.uum.edu.my/9004/2/s95967_02.pdf text eng public https://etd.uum.edu.my/9004/3/s95967_references.docx text eng public other doctoral Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng eng
advisor	Mohd Nor, Nor Ashikin Omar, Hamimi
topic	G154.9-155.8 Travel and state Tourism
spellingShingle	G154.9-155.8 Travel and state Tourism Intan Shafina, Suid Factors influencing the intention of inbound muslim travellers to revisit Malaysia
description	Research on Islamic tourism has often been described as a new research direction, particularly in the area of Muslim travellers revisit intention to certain tourism destination. This study aims to investigate the factors influencing inbound Muslim travellers' revisit intention to Malaysia. Five variables have been tested as the factors influencing revisit intention which consist of attitude towards Islamic attributes of destination, attitude towards destination attributes, subjective norms, perceived behavioral control and tourist satisfaction. The mediating effect of tourist satisfaction between the variables and inbound Muslim travellers' revisit intentions have also been tested. Although past researchers have investigated the influence of these variables on revisit intentions, only a few researchers discovered the effect of tourist satisfaction as a mediator between the variables and revisit intention in the context of inbound Muslim travellers. The model of this study was developed based on the Theory of Planned Behavior and Islamic attributes of destination as well as destination attributes. The study employed multistage sampling and the data was analysed using Statistical Package for Social Sciences. The results indicate that attitude towards destination attributes (attraction), attitude towards Islamic attributes of destination (worship facilities), subjective norms, perceived behavioral control and tourist satisfaction are the factors of inbound Muslim travellers' revisit intentions to Malaysia. Further, it is seen that tourist satisfaction mediates between the factors and revisit intention. Consequently, the current findings have further strengthened the theory on Theory of Planned Behavior, Islamic attributes of destination, destination attributes and related literature. This study also put forth recommendations for tourism practitioners regarding the best approaches in encouraging inbound Muslim travellers' revisit intentions to Malaysia by using the factors of revisit intention. It would be interesting to incorporate into future research other variables which may contribute to strengthening the theory besides providing the management the know-how for better informed decisions.
format	Thesis
qualification_name	other
qualification_level	Doctorate
author	Intan Shafina, Suid
author_facet	Intan Shafina, Suid
author_sort	Intan Shafina, Suid
title	Factors influencing the intention of inbound muslim travellers to revisit Malaysia
title_short	Factors influencing the intention of inbound muslim travellers to revisit Malaysia
title_full	Factors influencing the intention of inbound muslim travellers to revisit Malaysia
title_fullStr	Factors influencing the intention of inbound muslim travellers to revisit Malaysia
title_full_unstemmed	Factors influencing the intention of inbound muslim travellers to revisit Malaysia
title_sort	factors influencing the intention of inbound muslim travellers to revisit malaysia
granting_institution	Universiti Utara Malaysia
granting_department	Ghazali Shafie Graduate School of Government
publishDate	2019
url	https://etd.uum.edu.my/9004/1/s95967_01.pdf https://etd.uum.edu.my/9004/2/s95967_02.pdf https://etd.uum.edu.my/9004/3/s95967_references.docx
_version_	1747828505885802496

Factors influencing the intention of inbound muslim travellers to revisit Malaysia

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