Online purchase intention of hotel room reservations via online travel agents
In Malaysia although most domestic consumers book their hotel room via hotel websites, the trend is towards online travel agents booking. Only 34 percent of domestic consumers book their hotel room via online travel agents. Hence, the main aim of this research is to empirically verify the determinan...
Saved in:
Main Author: | |
---|---|
Format: | Thesis |
Language: | eng eng eng |
Published: |
2019
|
Subjects: | |
Online Access: | https://etd.uum.edu.my/9055/1/Deposit%20Permission_s93511.pdf https://etd.uum.edu.my/9055/2/s93511_01.pdf https://etd.uum.edu.my/9055/3/s93511_references.docx |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!