The Influence of trust, communication and commitment on employee performance in a shared service advertising organization in Malaysia

The study examines deliberates the influence of trust, communication and commitment on employee performance in a shared service advertising organization in Malaysia, with the objectives, to examine the relationship between trust and employee’s performance; to examine the relationship between communi...

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Main Author:	Rubini, Rajasekar
Format:	Thesis
Language:	eng eng eng
Published:	2020
Subjects:	HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/9085/1/s824601_01.pdf https://etd.uum.edu.my/9085/2/s824601_02.pdf https://etd.uum.edu.my/9085/3/824601%20REFERENCES.docx
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id	my-uum-etd.9085
record_format	uketd_dc
spelling	my-uum-etd.90852024-03-19T01:14:44Z The Influence of trust, communication and commitment on employee performance in a shared service advertising organization in Malaysia 2020 Rubini, Rajasekar Adnan, Zurina Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF5001-6182 Business The study examines deliberates the influence of trust, communication and commitment on employee performance in a shared service advertising organization in Malaysia, with the objectives, to examine the relationship between trust and employee’s performance; to examine the relationship between communication and employee’s performance and to examine the relationship between commitment and employee’s performance. The collected primary and secondary data were analysed using descriptive and Pearson and Multiple correlation analysis. It was observed that the Pearson Correlation of trust and employee performance is 0.812. Additionally, the connotation amid communication and employee performance is relatively low which is 0.743 and the relationship amongst commitment and employee performance is 0.759. This result distinguished that the correlation between trust and employee was literally high comparatively to another variable. The R-squared of multiple regression is 0.634 this indicates that 63% of the difference in employee perception can be explained by commitment, communication and trust. Additionally, the correlation coefficient amid the independent variables (trust, communication and commitment) and dependent variable (Employee Performance) is 0.796. The regression coefficient is 0.796, this indicates that demand on trust, commitment and communication towards the employee performance. Finally, the p value (0.000) of trust is less than 0.01, this may elucidate there is significant positive relationship toward trust on employee performance. Taking all the issues and factors into consideration, the thesis makes some recommendations for developing a strong influence of trust, communication and commitment on employee performance for the future. Some of these recommendations are: 1) to steer the study to diverse states in Malaysia and 2) to have extended research in diverse business perhaps telecommunication industry, automobile industry, and food industry etc. The set of recommendations have been proposed for laying the foundation towards influence of trust, communication and commitment on employee performance in a shared service advertising organization. 2020 Thesis https://etd.uum.edu.my/9085/ https://etd.uum.edu.my/9085/1/s824601_01.pdf text eng public https://etd.uum.edu.my/9085/2/s824601_02.pdf text eng public https://etd.uum.edu.my/9085/3/824601%20REFERENCES.docx text eng public other masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng eng
advisor	Adnan, Zurina
topic	HF5001-6182 Business
spellingShingle	HF5001-6182 Business Rubini, Rajasekar The Influence of trust, communication and commitment on employee performance in a shared service advertising organization in Malaysia
description	The study examines deliberates the influence of trust, communication and commitment on employee performance in a shared service advertising organization in Malaysia, with the objectives, to examine the relationship between trust and employee’s performance; to examine the relationship between communication and employee’s performance and to examine the relationship between commitment and employee’s performance. The collected primary and secondary data were analysed using descriptive and Pearson and Multiple correlation analysis. It was observed that the Pearson Correlation of trust and employee performance is 0.812. Additionally, the connotation amid communication and employee performance is relatively low which is 0.743 and the relationship amongst commitment and employee performance is 0.759. This result distinguished that the correlation between trust and employee was literally high comparatively to another variable. The R-squared of multiple regression is 0.634 this indicates that 63% of the difference in employee perception can be explained by commitment, communication and trust. Additionally, the correlation coefficient amid the independent variables (trust, communication and commitment) and dependent variable (Employee Performance) is 0.796. The regression coefficient is 0.796, this indicates that demand on trust, commitment and communication towards the employee performance. Finally, the p value (0.000) of trust is less than 0.01, this may elucidate there is significant positive relationship toward trust on employee performance. Taking all the issues and factors into consideration, the thesis makes some recommendations for developing a strong influence of trust, communication and commitment on employee performance for the future. Some of these recommendations are: 1) to steer the study to diverse states in Malaysia and 2) to have extended research in diverse business perhaps telecommunication industry, automobile industry, and food industry etc. The set of recommendations have been proposed for laying the foundation towards influence of trust, communication and commitment on employee performance in a shared service advertising organization.
format	Thesis
qualification_name	other
qualification_level	Master's degree
author	Rubini, Rajasekar
author_facet	Rubini, Rajasekar
author_sort	Rubini, Rajasekar
title	The Influence of trust, communication and commitment on employee performance in a shared service advertising organization in Malaysia
title_short	The Influence of trust, communication and commitment on employee performance in a shared service advertising organization in Malaysia
title_full	The Influence of trust, communication and commitment on employee performance in a shared service advertising organization in Malaysia
title_fullStr	The Influence of trust, communication and commitment on employee performance in a shared service advertising organization in Malaysia
title_full_unstemmed	The Influence of trust, communication and commitment on employee performance in a shared service advertising organization in Malaysia
title_sort	influence of trust, communication and commitment on employee performance in a shared service advertising organization in malaysia
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2020
url	https://etd.uum.edu.my/9085/1/s824601_01.pdf https://etd.uum.edu.my/9085/2/s824601_02.pdf https://etd.uum.edu.my/9085/3/824601%20REFERENCES.docx
_version_	1794023736718917632

The Influence of trust, communication and commitment on employee performance in a shared service advertising organization in Malaysia

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