Factors influencing online purchasing behaviour among Universiti Utara Malaysia postgraduate students

Nowadays, the increases of internet user in Malaysia contribute to the increases of online shoppers with various level of age either consist of female and male. However, lack of trust still being first obstacle to choose online store website besides privacy and security in terms of delivery, informa...

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Main Author:	Nurul Aimi, Ramli
Format:	Thesis
Language:	eng eng eng
Published:	2019
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/9104/1/s823063_01.pdf https://etd.uum.edu.my/9104/2/s823063_02.pdf https://etd.uum.edu.my/9104/3/s823063_references.docx
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id	my-uum-etd.9104
record_format	uketd_dc
spelling	my-uum-etd.91042022-08-18T06:56:57Z Factors influencing online purchasing behaviour among Universiti Utara Malaysia postgraduate students 2019 Nurul Aimi, Ramli Sulaiman, Yaty Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF5415.33 Consumer Behavior. Nowadays, the increases of internet user in Malaysia contribute to the increases of online shoppers with various level of age either consist of female and male. However, lack of trust still being first obstacle to choose online store website besides privacy and security in terms of delivery, information and product condition. Instead, statistic shoppers are not consistent increase in every month. This study aim to investigate factors influencing online purchasing behaviour among postgraduate students at Universiti Utara Malaysia, Sintok Kedah. There are 300 questionnaires distributed to postgraduate students at University Utara Malaysia,Sintok Kedah. Besides that, four variables were used consist of trust, convenience, perceived security risk and social media. In this study, descriptive analysis, reliability analysis, exploratory factor analysis, correlation analysis and multiple regression analysis were implemented. The study used Statistical Package for Social Sciences version 23. The finding reveals trust, convenience, perceived security risk and social media were significant to online purchasing behaviour. On top of that, the most influencing factor towards online purchasing behaviour is convenience and followed by perceived risk factor. This research will give references and information to future researcher and online retailer in Malaysia 2019 Thesis https://etd.uum.edu.my/9104/ https://etd.uum.edu.my/9104/1/s823063_01.pdf text eng public https://etd.uum.edu.my/9104/2/s823063_02.pdf text eng public https://etd.uum.edu.my/9104/3/s823063_references.docx text eng public other masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng eng
advisor	Sulaiman, Yaty
topic	HF5415.33 Consumer Behavior.
spellingShingle	HF5415.33 Consumer Behavior. Nurul Aimi, Ramli Factors influencing online purchasing behaviour among Universiti Utara Malaysia postgraduate students
description	Nowadays, the increases of internet user in Malaysia contribute to the increases of online shoppers with various level of age either consist of female and male. However, lack of trust still being first obstacle to choose online store website besides privacy and security in terms of delivery, information and product condition. Instead, statistic shoppers are not consistent increase in every month. This study aim to investigate factors influencing online purchasing behaviour among postgraduate students at Universiti Utara Malaysia, Sintok Kedah. There are 300 questionnaires distributed to postgraduate students at University Utara Malaysia,Sintok Kedah. Besides that, four variables were used consist of trust, convenience, perceived security risk and social media. In this study, descriptive analysis, reliability analysis, exploratory factor analysis, correlation analysis and multiple regression analysis were implemented. The study used Statistical Package for Social Sciences version 23. The finding reveals trust, convenience, perceived security risk and social media were significant to online purchasing behaviour. On top of that, the most influencing factor towards online purchasing behaviour is convenience and followed by perceived risk factor. This research will give references and information to future researcher and online retailer in Malaysia
format	Thesis
qualification_name	other
qualification_level	Master's degree
author	Nurul Aimi, Ramli
author_facet	Nurul Aimi, Ramli
author_sort	Nurul Aimi, Ramli
title	Factors influencing online purchasing behaviour among Universiti Utara Malaysia postgraduate students
title_short	Factors influencing online purchasing behaviour among Universiti Utara Malaysia postgraduate students
title_full	Factors influencing online purchasing behaviour among Universiti Utara Malaysia postgraduate students
title_fullStr	Factors influencing online purchasing behaviour among Universiti Utara Malaysia postgraduate students
title_full_unstemmed	Factors influencing online purchasing behaviour among Universiti Utara Malaysia postgraduate students
title_sort	factors influencing online purchasing behaviour among universiti utara malaysia postgraduate students
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2019
url	https://etd.uum.edu.my/9104/1/s823063_01.pdf https://etd.uum.edu.my/9104/2/s823063_02.pdf https://etd.uum.edu.my/9104/3/s823063_references.docx
_version_	1747828527914287104

Factors influencing online purchasing behaviour among Universiti Utara Malaysia postgraduate students

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