Conceptual model of brand creation worksheet for visual communication design

Communication Design students must have a set of data, information, and processes to use as a foundation for brand creation, but they often lack of this capability because there are not enough references to the brand creation process in the context of visual communication design. The identification...

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Main Author:	Anggrianto, Stevanus Christian
Format:	Thesis
Language:	eng eng eng
Published:	2020
Subjects:	TK6570 Mobile Communication System.
Online Access:	https://etd.uum.edu.my/9152/1/Deposit%20Permission_s94769.pdf https://etd.uum.edu.my/9152/2/s94769_01.pdf https://etd.uum.edu.my/9152/3/s94769_references.docx
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id	my-uum-etd.9152
record_format	uketd_dc
spelling	my-uum-etd.91522022-03-28T01:02:30Z Conceptual model of brand creation worksheet for visual communication design 2020 Anggrianto, Stevanus Christian Shaari, Nassiriah Abdul Hamid, Norsiah Awang Had Salleh Graduate School of Arts & Sciences Awang Had Salleh Graduate School of Arts & Sciences TK6570 Mobile Communication System. Communication Design students must have a set of data, information, and processes to use as a foundation for brand creation, but they often lack of this capability because there are not enough references to the brand creation process in the context of visual communication design. The identification of branding attributes and the development of a conceptual model are needed to build a brand creation tool that can help Visual Communication Design students to design a brand. To identify the attributes that designers need to create branding, an in-depth interview was conducted with six experts consisting of renowned academicians and practitioners in branding from three major Indonesian cities. The data gathered from the experts were analysed using thematic analysis resulting in four themes and 17 attributes. Then, a conceptual model of brand creation worksheet consisting of the attributes was developed and sent to the experts for verification. Next, the usability of the conceptual model was tested using experimental design research, where the conceptual model was used by the treatment group, while the control group used the standard procedure, to enable a comparison of the results between the two groups. Finally, the effectiveness and user satisfaction of the brand creation worksheet were evaluated using the end-user satisfaction questionnaire. The result indicates that the attributes and the conceptual model are usable and can be developed into a brand creation tool for Visual Communication Design. The verified conceptual model with the 17 branding attributes could be used to produce brand creation tools for brand designers 2020 Thesis https://etd.uum.edu.my/9152/ https://etd.uum.edu.my/9152/1/Deposit%20Permission_s94769.pdf text eng staffonly https://etd.uum.edu.my/9152/2/s94769_01.pdf text eng public https://etd.uum.edu.my/9152/3/s94769_references.docx text eng public other doctoral Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng eng
advisor	Shaari, Nassiriah Abdul Hamid, Norsiah
topic	TK6570 Mobile Communication System.
spellingShingle	TK6570 Mobile Communication System. Anggrianto, Stevanus Christian Conceptual model of brand creation worksheet for visual communication design
description	Communication Design students must have a set of data, information, and processes to use as a foundation for brand creation, but they often lack of this capability because there are not enough references to the brand creation process in the context of visual communication design. The identification of branding attributes and the development of a conceptual model are needed to build a brand creation tool that can help Visual Communication Design students to design a brand. To identify the attributes that designers need to create branding, an in-depth interview was conducted with six experts consisting of renowned academicians and practitioners in branding from three major Indonesian cities. The data gathered from the experts were analysed using thematic analysis resulting in four themes and 17 attributes. Then, a conceptual model of brand creation worksheet consisting of the attributes was developed and sent to the experts for verification. Next, the usability of the conceptual model was tested using experimental design research, where the conceptual model was used by the treatment group, while the control group used the standard procedure, to enable a comparison of the results between the two groups. Finally, the effectiveness and user satisfaction of the brand creation worksheet were evaluated using the end-user satisfaction questionnaire. The result indicates that the attributes and the conceptual model are usable and can be developed into a brand creation tool for Visual Communication Design. The verified conceptual model with the 17 branding attributes could be used to produce brand creation tools for brand designers
format	Thesis
qualification_name	other
qualification_level	Doctorate
author	Anggrianto, Stevanus Christian
author_facet	Anggrianto, Stevanus Christian
author_sort	Anggrianto, Stevanus Christian
title	Conceptual model of brand creation worksheet for visual communication design
title_short	Conceptual model of brand creation worksheet for visual communication design
title_full	Conceptual model of brand creation worksheet for visual communication design
title_fullStr	Conceptual model of brand creation worksheet for visual communication design
title_full_unstemmed	Conceptual model of brand creation worksheet for visual communication design
title_sort	conceptual model of brand creation worksheet for visual communication design
granting_institution	Universiti Utara Malaysia
granting_department	Awang Had Salleh Graduate School of Arts & Sciences
publishDate	2020
url	https://etd.uum.edu.my/9152/1/Deposit%20Permission_s94769.pdf https://etd.uum.edu.my/9152/2/s94769_01.pdf https://etd.uum.edu.my/9152/3/s94769_references.docx
_version_	1747828535106469888

Conceptual model of brand creation worksheet for visual communication design

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