The mediating effect of organisational learning on hybrid strategy and performance of Malaysia five-star hotels

The research investigates the relationship between hybrid strategy and organisational learning on organisational performance of five-star hotels in Malaysia. This research specifically considers the hybrid strategy (business strategy) as an independent variable and organisational learning (functiona...

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Main Author:	Siti Nur Atikah, Moktar
Format:	Thesis
Language:	eng eng eng
Published:	2020
Subjects:	HD58.7 Organizational Behavior.
Online Access:	https://etd.uum.edu.my/9174/1/s822642_01.pdf https://etd.uum.edu.my/9174/2/s822642_02.pdf https://etd.uum.edu.my/9174/3/s822642_references.docx
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id	my-uum-etd.9174
record_format	uketd_dc
spelling	my-uum-etd.91742022-03-28T01:45:03Z The mediating effect of organisational learning on hybrid strategy and performance of Malaysia five-star hotels 2020 Siti Nur Atikah, Moktar Ahmad Fawzi, Dzulhilmi Kaliappen, Narentheren School of Business Management School of Business Management HD58.7 Organizational Behavior. The research investigates the relationship between hybrid strategy and organisational learning on organisational performance of five-star hotels in Malaysia. This research specifically considers the hybrid strategy (business strategy) as an independent variable and organisational learning (functional strategy) as the mediating variable as well as their implications on the organisational performance. The dynamic capabilities and resources-based views are used to underpin the strategies elaborated in the theoretical framework. From the total of 104 questionnaires distributed to the top-rank and middle-rank managers of five-star hotels in Malaysia, 60 responses were validated with the response rate of 58 percent. The Statistical Package for Social Sciences (SPSS) version 25 by Macro V3-0 was used to analyse the data collected. The findings reveal that the hybrid strategy and organisational learning are positively related to organisational performance. The study also introduces new perspectives and expands the effectiveness of the existing theories by offering the holistic insight of the strategies used in the strategic management theories. In addition, this study delivers an important message to hoteliers to be more proactive in the current business environment. It is achievable through voluntarily transforming themselves and their hotels as learning organisation by implementing the hybrid strategy to stay competitive. 2020 Thesis https://etd.uum.edu.my/9174/ https://etd.uum.edu.my/9174/1/s822642_01.pdf text eng staffonly https://etd.uum.edu.my/9174/2/s822642_02.pdf text eng public https://etd.uum.edu.my/9174/3/s822642_references.docx text eng public other masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng eng
advisor	Ahmad Fawzi, Dzulhilmi Kaliappen, Narentheren
topic	HD58.7 Organizational Behavior.
spellingShingle	HD58.7 Organizational Behavior. Siti Nur Atikah, Moktar The mediating effect of organisational learning on hybrid strategy and performance of Malaysia five-star hotels
description	The research investigates the relationship between hybrid strategy and organisational learning on organisational performance of five-star hotels in Malaysia. This research specifically considers the hybrid strategy (business strategy) as an independent variable and organisational learning (functional strategy) as the mediating variable as well as their implications on the organisational performance. The dynamic capabilities and resources-based views are used to underpin the strategies elaborated in the theoretical framework. From the total of 104 questionnaires distributed to the top-rank and middle-rank managers of five-star hotels in Malaysia, 60 responses were validated with the response rate of 58 percent. The Statistical Package for Social Sciences (SPSS) version 25 by Macro V3-0 was used to analyse the data collected. The findings reveal that the hybrid strategy and organisational learning are positively related to organisational performance. The study also introduces new perspectives and expands the effectiveness of the existing theories by offering the holistic insight of the strategies used in the strategic management theories. In addition, this study delivers an important message to hoteliers to be more proactive in the current business environment. It is achievable through voluntarily transforming themselves and their hotels as learning organisation by implementing the hybrid strategy to stay competitive.
format	Thesis
qualification_name	other
qualification_level	Master's degree
author	Siti Nur Atikah, Moktar
author_facet	Siti Nur Atikah, Moktar
author_sort	Siti Nur Atikah, Moktar
title	The mediating effect of organisational learning on hybrid strategy and performance of Malaysia five-star hotels
title_short	The mediating effect of organisational learning on hybrid strategy and performance of Malaysia five-star hotels
title_full	The mediating effect of organisational learning on hybrid strategy and performance of Malaysia five-star hotels
title_fullStr	The mediating effect of organisational learning on hybrid strategy and performance of Malaysia five-star hotels
title_full_unstemmed	The mediating effect of organisational learning on hybrid strategy and performance of Malaysia five-star hotels
title_sort	mediating effect of organisational learning on hybrid strategy and performance of malaysia five-star hotels
granting_institution	Universiti Utara Malaysia
granting_department	School of Business Management
publishDate	2020
url	https://etd.uum.edu.my/9174/1/s822642_01.pdf https://etd.uum.edu.my/9174/2/s822642_02.pdf https://etd.uum.edu.my/9174/3/s822642_references.docx
_version_	1747828539824013312

The mediating effect of organisational learning on hybrid strategy and performance of Malaysia five-star hotels

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