Purchase intention of green skincare products among university students

The objective of this research is to examine the predictors (attitude, social norm, perceived behavioral control and social media exposure) influence purchase intention of green skincare products among university student as well as the moderation effect of gender towards the relationship between pre...

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Main Author:	Syifaa Syafiqah, Mohd Jun
Format:	Thesis
Language:	eng eng eng
Published:	2020
Subjects:	HF5001-6182 Business HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/9200/1/s826008_01.pdf https://etd.uum.edu.my/9200/2/s826008_02.pdf https://etd.uum.edu.my/9200/3/s826008_references.docx
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id	my-uum-etd.9200
record_format	uketd_dc
spelling	my-uum-etd.92002024-03-17T06:27:55Z Purchase intention of green skincare products among university students 2020 Syifaa Syafiqah, Mohd Jun Perumal, Selvan School of Business Management School of Business Management HF5001-6182 Business HF5415.33 Consumer Behavior. The objective of this research is to examine the predictors (attitude, social norm, perceived behavioral control and social media exposure) influence purchase intention of green skincare products among university student as well as the moderation effect of gender towards the relationship between predictors and purchase intention of green skincare products. The sample size consists of 307 undergraduate students of Universiti Utara Malaysia. All data collected has been analyzed with the Statistical Packaged for Social Science (SPSS). Multiple and hierarchical regression analysis was adopted to test the influence and moderator effect of gender towards the relationship between independent variables and purchase intention of green skincare products. The findings of this study indicated that attitude, social norm, perceived behavioral control and social media exposure have significant relationship towards purchase intention of green skincare products. However, there are only two hypotheses were supported for moderation effect of gender which is social norm and social media exposure, while the relationship between attitude, perceived behavioral control and purchase intention were not moderated by gender. Finally, the implications are discussed, as well as limitations of the study and future directions are briefly outlined. 2020 Thesis https://etd.uum.edu.my/9200/ https://etd.uum.edu.my/9200/1/s826008_01.pdf text eng public https://etd.uum.edu.my/9200/2/s826008_02.pdf text eng public https://etd.uum.edu.my/9200/3/s826008_references.docx text eng public other masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng eng
advisor	Perumal, Selvan
topic	HF5001-6182 Business HF5415.33 Consumer Behavior.
spellingShingle	HF5001-6182 Business HF5415.33 Consumer Behavior. Syifaa Syafiqah, Mohd Jun Purchase intention of green skincare products among university students
description	The objective of this research is to examine the predictors (attitude, social norm, perceived behavioral control and social media exposure) influence purchase intention of green skincare products among university student as well as the moderation effect of gender towards the relationship between predictors and purchase intention of green skincare products. The sample size consists of 307 undergraduate students of Universiti Utara Malaysia. All data collected has been analyzed with the Statistical Packaged for Social Science (SPSS). Multiple and hierarchical regression analysis was adopted to test the influence and moderator effect of gender towards the relationship between independent variables and purchase intention of green skincare products. The findings of this study indicated that attitude, social norm, perceived behavioral control and social media exposure have significant relationship towards purchase intention of green skincare products. However, there are only two hypotheses were supported for moderation effect of gender which is social norm and social media exposure, while the relationship between attitude, perceived behavioral control and purchase intention were not moderated by gender. Finally, the implications are discussed, as well as limitations of the study and future directions are briefly outlined.
format	Thesis
qualification_name	other
qualification_level	Master's degree
author	Syifaa Syafiqah, Mohd Jun
author_facet	Syifaa Syafiqah, Mohd Jun
author_sort	Syifaa Syafiqah, Mohd Jun
title	Purchase intention of green skincare products among university students
title_short	Purchase intention of green skincare products among university students
title_full	Purchase intention of green skincare products among university students
title_fullStr	Purchase intention of green skincare products among university students
title_full_unstemmed	Purchase intention of green skincare products among university students
title_sort	purchase intention of green skincare products among university students
granting_institution	Universiti Utara Malaysia
granting_department	School of Business Management
publishDate	2020
url	https://etd.uum.edu.my/9200/1/s826008_01.pdf https://etd.uum.edu.my/9200/2/s826008_02.pdf https://etd.uum.edu.my/9200/3/s826008_references.docx
_version_	1794023739126448128

Purchase intention of green skincare products among university students

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