Purchase intention of green skincare products among university students
The objective of this research is to examine the predictors (attitude, social norm, perceived behavioral control and social media exposure) influence purchase intention of green skincare products among university student as well as the moderation effect of gender towards the relationship between pre...
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| Format: | Thesis |
| Language: | eng eng eng |
| Published: |
2020
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/9200/1/s826008_01.pdf https://etd.uum.edu.my/9200/2/s826008_02.pdf https://etd.uum.edu.my/9200/3/s826008_references.docx |
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