Factors influencing attitudes and intentions of using smart retail technologies

This study has been conducted to examine the relationships of perceived usefulness (PU), perceived ease of use (PEOU), perceived enjoyment (PE) and perceived risk (PR) on attitudes (ATD) and behavioural intentions of using smart retail technologies (BI). As inspired by several former literatures and...

Full description

Saved in:

Bibliographic Details
Main Author:	Yeoh, Rong Qing
Format:	Thesis
Language:	eng eng eng
Published:	2020
Subjects:	T58.5-58.64 Information technology HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/9210/1/s825923_01.pdf https://etd.uum.edu.my/9210/2/s825923_02.pdf https://etd.uum.edu.my/9210/3/s825923_references.docx
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uum-etd.9210
record_format	uketd_dc
spelling	my-uum-etd.92102024-03-17T07:03:29Z Factors influencing attitudes and intentions of using smart retail technologies 2020 Yeoh, Rong Qing Perumal, Selvan Othman Yeop Abdullah Graduate School of Business School of Business Management T58.5-58.64 Information technology HF5001-6182 Business This study has been conducted to examine the relationships of perceived usefulness (PU), perceived ease of use (PEOU), perceived enjoyment (PE) and perceived risk (PR) on attitudes (ATD) and behavioural intentions of using smart retail technologies (BI). As inspired by several former literatures and its gaps, the researcher studied the dwellers who were living in Klang Valley. Total 481 questionnaires were distributed through using the purposive sampling technique and only 170 questionnaires were returned back or accounted for 43.66 percent of response rate. All data were analysed by using SmartPLS 3 statistical packages to answer the research questions. In the measurement model, the reliability analysis showed each variable has fulfilled 0.7 Alpha value which implied that each component within the construct has high reliability. Then, the structural model results indicated perceived ease of use and perceived enjoyment were significantly influencing attitudes towards SRT and behavioural intentions of using SRT, including direct and indirect relationships. However, perceived usefulness and perceived risk have a relationship but these were not significant in this study. By the particular findings, both academicians and managers can get further understanding about the factors in influencing shoppers’ attitudes and behavioural intentions. As well, both parties can plan to identify what shortcomings should be improved as some variables were not significant. Furthermore, the researcher has provided limitations of the study. Finally, future recommendations of the study were provided to give both parties get a deep understanding of the smart retail technologies in the Malaysia context. The findings can be used for business entities to establish or improve the SRT-relevant devices with a most wisely decision. 2020 Thesis https://etd.uum.edu.my/9210/ https://etd.uum.edu.my/9210/1/s825923_01.pdf text eng public https://etd.uum.edu.my/9210/2/s825923_02.pdf text eng public https://etd.uum.edu.my/9210/3/s825923_references.docx text eng public other masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng eng
advisor	Perumal, Selvan
topic	T58.5-58.64 Information technology HF5001-6182 Business
spellingShingle	T58.5-58.64 Information technology HF5001-6182 Business Yeoh, Rong Qing Factors influencing attitudes and intentions of using smart retail technologies
description	This study has been conducted to examine the relationships of perceived usefulness (PU), perceived ease of use (PEOU), perceived enjoyment (PE) and perceived risk (PR) on attitudes (ATD) and behavioural intentions of using smart retail technologies (BI). As inspired by several former literatures and its gaps, the researcher studied the dwellers who were living in Klang Valley. Total 481 questionnaires were distributed through using the purposive sampling technique and only 170 questionnaires were returned back or accounted for 43.66 percent of response rate. All data were analysed by using SmartPLS 3 statistical packages to answer the research questions. In the measurement model, the reliability analysis showed each variable has fulfilled 0.7 Alpha value which implied that each component within the construct has high reliability. Then, the structural model results indicated perceived ease of use and perceived enjoyment were significantly influencing attitudes towards SRT and behavioural intentions of using SRT, including direct and indirect relationships. However, perceived usefulness and perceived risk have a relationship but these were not significant in this study. By the particular findings, both academicians and managers can get further understanding about the factors in influencing shoppers’ attitudes and behavioural intentions. As well, both parties can plan to identify what shortcomings should be improved as some variables were not significant. Furthermore, the researcher has provided limitations of the study. Finally, future recommendations of the study were provided to give both parties get a deep understanding of the smart retail technologies in the Malaysia context. The findings can be used for business entities to establish or improve the SRT-relevant devices with a most wisely decision.
format	Thesis
qualification_name	other
qualification_level	Master's degree
author	Yeoh, Rong Qing
author_facet	Yeoh, Rong Qing
author_sort	Yeoh, Rong Qing
title	Factors influencing attitudes and intentions of using smart retail technologies
title_short	Factors influencing attitudes and intentions of using smart retail technologies
title_full	Factors influencing attitudes and intentions of using smart retail technologies
title_fullStr	Factors influencing attitudes and intentions of using smart retail technologies
title_full_unstemmed	Factors influencing attitudes and intentions of using smart retail technologies
title_sort	factors influencing attitudes and intentions of using smart retail technologies
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2020
url	https://etd.uum.edu.my/9210/1/s825923_01.pdf https://etd.uum.edu.my/9210/2/s825923_02.pdf https://etd.uum.edu.my/9210/3/s825923_references.docx
_version_	1794023739844722688

Factors influencing attitudes and intentions of using smart retail technologies

Similar Items