Determinants of continuous intention to use online food delivery apps among generation y and z

Recent COVID-19 pandemic had driven an increasing trend on online food delivery apps usage. Such situation is observed as a positive development in the online business context. However, despite the interesting facts and figures on the projected revenue and growth of online food delivery apps usage a...

Full description

Saved in:

Bibliographic Details
Main Author:	Muhamad Irham, Ibrahim
Format:	Thesis
Language:	eng eng eng
Published:	2020
Subjects:	TK5101-6720 Telecommunication HF5001-6182 Business TK6570 Mobile Communication System.
Online Access:	https://etd.uum.edu.my/9216/1/s825903_01.pdf https://etd.uum.edu.my/9216/2/s825903_02.pdf https://etd.uum.edu.my/9216/3/s825903_references.docx
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uum-etd.9216
record_format	uketd_dc
spelling	my-uum-etd.92162024-03-17T07:04:19Z Determinants of continuous intention to use online food delivery apps among generation y and z 2020 Muhamad Irham, Ibrahim Shaari, Hasnizam School of Business Management School of Business Management TK5101-6720 Telecommunication HF5001-6182 Business TK6570 Mobile Communication System. Recent COVID-19 pandemic had driven an increasing trend on online food delivery apps usage. Such situation is observed as a positive development in the online business context. However, despite the interesting facts and figures on the projected revenue and growth of online food delivery apps usage around the globe, there were few customers' complaint recorded which could further interrupted overall usage of the apps in the future. Considering a huge amount of investment money made by the owner of the brand to develop the online platform and system, continuous usage of the apps perhaps could secure their long-run sustainability. Grounded by UTAUT theory and inclusive of trust in the recent model, this study attempts to examine on how the predetermined predictors that could contribute to the continuous intention of consumers to use online food delivery apps among generation Y and Z as typical users of the apps. A convenience survey among 410 online food delivery apps users in Kuala Lumpur revealed that performance expectancy, social influence, facilitating condition and trust have a significant influence on continuous intention to use online delivery apps among generation Y and Z. The findings of this study contribute in bridging the gaps of inconsistent results of the past studies and highlight the relevancy of trust in understanding UTAUT theory. Further, the results also suggest a few managerial implications for manager or owner of the brands to ensure their business sustainability. Besides, the future research direction of the study also discussed at the end of the thesis. 2020 Thesis https://etd.uum.edu.my/9216/ https://etd.uum.edu.my/9216/1/s825903_01.pdf text eng public https://etd.uum.edu.my/9216/2/s825903_02.pdf text eng public https://etd.uum.edu.my/9216/3/s825903_references.docx text eng public other masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng eng
advisor	Shaari, Hasnizam
topic	TK5101-6720 Telecommunication HF5001-6182 Business TK6570 Mobile Communication System.
spellingShingle	TK5101-6720 Telecommunication HF5001-6182 Business TK6570 Mobile Communication System. Muhamad Irham, Ibrahim Determinants of continuous intention to use online food delivery apps among generation y and z
description	Recent COVID-19 pandemic had driven an increasing trend on online food delivery apps usage. Such situation is observed as a positive development in the online business context. However, despite the interesting facts and figures on the projected revenue and growth of online food delivery apps usage around the globe, there were few customers' complaint recorded which could further interrupted overall usage of the apps in the future. Considering a huge amount of investment money made by the owner of the brand to develop the online platform and system, continuous usage of the apps perhaps could secure their long-run sustainability. Grounded by UTAUT theory and inclusive of trust in the recent model, this study attempts to examine on how the predetermined predictors that could contribute to the continuous intention of consumers to use online food delivery apps among generation Y and Z as typical users of the apps. A convenience survey among 410 online food delivery apps users in Kuala Lumpur revealed that performance expectancy, social influence, facilitating condition and trust have a significant influence on continuous intention to use online delivery apps among generation Y and Z. The findings of this study contribute in bridging the gaps of inconsistent results of the past studies and highlight the relevancy of trust in understanding UTAUT theory. Further, the results also suggest a few managerial implications for manager or owner of the brands to ensure their business sustainability. Besides, the future research direction of the study also discussed at the end of the thesis.
format	Thesis
qualification_name	other
qualification_level	Master's degree
author	Muhamad Irham, Ibrahim
author_facet	Muhamad Irham, Ibrahim
author_sort	Muhamad Irham, Ibrahim
title	Determinants of continuous intention to use online food delivery apps among generation y and z
title_short	Determinants of continuous intention to use online food delivery apps among generation y and z
title_full	Determinants of continuous intention to use online food delivery apps among generation y and z
title_fullStr	Determinants of continuous intention to use online food delivery apps among generation y and z
title_full_unstemmed	Determinants of continuous intention to use online food delivery apps among generation y and z
title_sort	determinants of continuous intention to use online food delivery apps among generation y and z
granting_institution	Universiti Utara Malaysia
granting_department	School of Business Management
publishDate	2020
url	https://etd.uum.edu.my/9216/1/s825903_01.pdf https://etd.uum.edu.my/9216/2/s825903_02.pdf https://etd.uum.edu.my/9216/3/s825903_references.docx
_version_	1794023740083798016

Determinants of continuous intention to use online food delivery apps among generation y and z

Similar Items