Understanding intellectual capital, organizational ambidexterity, growth strategy and firm success among beauty and health smes

The beauty and health market in Malaysia are growing fast. Health and beauty businesses are not only serving to boost the economy of the country, but they also create job opportunities to people. The purpose of this research is to investigate the relationship between intellectual capital, organizati...

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Main Author: Siti Wajaton Adha, Muhamad Abdul Nakib
Format: Thesis
Language:eng
eng
eng
Published: 2020
Subjects:
Online Access:https://etd.uum.edu.my/9223/1/s825881_01.pdf
https://etd.uum.edu.my/9223/2/s825881_02.pdf
https://etd.uum.edu.my/9223/3/s825881_references.docx
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spelling my-uum-etd.92232024-03-19T00:50:14Z Understanding intellectual capital, organizational ambidexterity, growth strategy and firm success among beauty and health smes 2020 Siti Wajaton Adha, Muhamad Abdul Nakib Ahmad Arshad, Darwina Othman Yeop Abdullah Graduate School of Business School of Business Management HF5001-6182 Business The beauty and health market in Malaysia are growing fast. Health and beauty businesses are not only serving to boost the economy of the country, but they also create job opportunities to people. The purpose of this research is to investigate the relationship between intellectual capital, organizational ambidexterity, and growth strategy (product development strategy, market development strategy, and market penetration strategy) and firm success among beauty and health of Small and Medium-Sized enterprises (SMEs) in northern region, Malaysia. This research used a survey method, then analyzed by using a descriptive analysis, correlation, and regression analysis. The analysis data were collected from 384 questionnaires that distributed to beauty and health SME owners and managers in northern Malaysia. A total of 123 respondents were returned and used for the analysis of the study. The findings showed that two hypotheses (H2 and H3b) were accepted. While, another three hypotheses (H1, H3a and H3c) were rejected. This research finding provides contributions to theories as well as to practitioners specifically in beauty and health SMEs. In future research, this study should be expanded with other variables or other types of industries to gain a deeper understanding of SMEs success. 2020 Thesis https://etd.uum.edu.my/9223/ https://etd.uum.edu.my/9223/1/s825881_01.pdf text eng public https://etd.uum.edu.my/9223/2/s825881_02.pdf text eng public https://etd.uum.edu.my/9223/3/s825881_references.docx text eng public other masters Universiti Utara Malaysia
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
eng
advisor Ahmad Arshad, Darwina
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Siti Wajaton Adha, Muhamad Abdul Nakib
Understanding intellectual capital, organizational ambidexterity, growth strategy and firm success among beauty and health smes
description The beauty and health market in Malaysia are growing fast. Health and beauty businesses are not only serving to boost the economy of the country, but they also create job opportunities to people. The purpose of this research is to investigate the relationship between intellectual capital, organizational ambidexterity, and growth strategy (product development strategy, market development strategy, and market penetration strategy) and firm success among beauty and health of Small and Medium-Sized enterprises (SMEs) in northern region, Malaysia. This research used a survey method, then analyzed by using a descriptive analysis, correlation, and regression analysis. The analysis data were collected from 384 questionnaires that distributed to beauty and health SME owners and managers in northern Malaysia. A total of 123 respondents were returned and used for the analysis of the study. The findings showed that two hypotheses (H2 and H3b) were accepted. While, another three hypotheses (H1, H3a and H3c) were rejected. This research finding provides contributions to theories as well as to practitioners specifically in beauty and health SMEs. In future research, this study should be expanded with other variables or other types of industries to gain a deeper understanding of SMEs success.
format Thesis
qualification_name other
qualification_level Master's degree
author Siti Wajaton Adha, Muhamad Abdul Nakib
author_facet Siti Wajaton Adha, Muhamad Abdul Nakib
author_sort Siti Wajaton Adha, Muhamad Abdul Nakib
title Understanding intellectual capital, organizational ambidexterity, growth strategy and firm success among beauty and health smes
title_short Understanding intellectual capital, organizational ambidexterity, growth strategy and firm success among beauty and health smes
title_full Understanding intellectual capital, organizational ambidexterity, growth strategy and firm success among beauty and health smes
title_fullStr Understanding intellectual capital, organizational ambidexterity, growth strategy and firm success among beauty and health smes
title_full_unstemmed Understanding intellectual capital, organizational ambidexterity, growth strategy and firm success among beauty and health smes
title_sort understanding intellectual capital, organizational ambidexterity, growth strategy and firm success among beauty and health smes
granting_institution Universiti Utara Malaysia
granting_department Othman Yeop Abdullah Graduate School of Business
publishDate 2020
url https://etd.uum.edu.my/9223/1/s825881_01.pdf
https://etd.uum.edu.my/9223/2/s825881_02.pdf
https://etd.uum.edu.my/9223/3/s825881_references.docx
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