Factors affecting business success among Malaysia smes in cosmetic and beauty industry

Small and medium enterprises (SMEs) play an important role in the economic development of a country. There is an increasing number of entrepreneurs involve in the cosmetic and beauty industry nowadays. Nevertheless, some of them fail to perform and survive in their business. Hence, this research aim...

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Main Author:	Najlaa Syafiqah, Lah
Format:	Thesis
Language:	eng eng eng
Published:	2020
Subjects:	HF5001-6182 Business HG Finance
Online Access:	https://etd.uum.edu.my/9226/1/s825448_01.pdf https://etd.uum.edu.my/9226/2/s825448_02.pdf https://etd.uum.edu.my/9226/3/s825448_references.docx
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id	my-uum-etd.9226
record_format	uketd_dc
spelling	my-uum-etd.92262024-03-19T00:52:19Z Factors affecting business success among Malaysia smes in cosmetic and beauty industry 2020 Najlaa Syafiqah, Lah Ahmad Arshad, Darwina Othman Yeop Abdullah Graduate School of Business School of Business Management HF5001-6182 Business HG Finance Small and medium enterprises (SMEs) play an important role in the economic development of a country. There is an increasing number of entrepreneurs involve in the cosmetic and beauty industry nowadays. Nevertheless, some of them fail to perform and survive in their business. Hence, this research aims to examine the factors affecting the business success among SMEs Malaysia in cosmetic and beauty industry. This study focuses on five variables that contributed to business success namely; entrepreneurs’ self -efficacy (ESE), improvisation behavior, social networking, access to finance, and government support. This study used statistical package for social science (SPPS) and administered questionnaires in collecting data and analysed data. This study analysed data through descriptive analysis, correlation, and regression accordingly. The findings reveal that each independent variable such as entrepreneurs’ self-efficacy (ESE), improvisation behavior, and access to finance have positive significant influence on SMEs' business success. However, finding also shows that social networking and government support have no significant influence on SMEs' business success. The findings in this study could contribute to both theories and managerial practitioners. Lastly, there are some limitation as this study using a single source of data and just focuses on the cosmetic and beauty industry. Hence, future research should use multiple sources of data and focus on other industries. 2020 Thesis https://etd.uum.edu.my/9226/ https://etd.uum.edu.my/9226/1/s825448_01.pdf text eng public https://etd.uum.edu.my/9226/2/s825448_02.pdf text eng public https://etd.uum.edu.my/9226/3/s825448_references.docx text eng public other masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng eng
advisor	Ahmad Arshad, Darwina
topic	HF5001-6182 Business HG Finance
spellingShingle	HF5001-6182 Business HG Finance Najlaa Syafiqah, Lah Factors affecting business success among Malaysia smes in cosmetic and beauty industry
description	Small and medium enterprises (SMEs) play an important role in the economic development of a country. There is an increasing number of entrepreneurs involve in the cosmetic and beauty industry nowadays. Nevertheless, some of them fail to perform and survive in their business. Hence, this research aims to examine the factors affecting the business success among SMEs Malaysia in cosmetic and beauty industry. This study focuses on five variables that contributed to business success namely; entrepreneurs’ self -efficacy (ESE), improvisation behavior, social networking, access to finance, and government support. This study used statistical package for social science (SPPS) and administered questionnaires in collecting data and analysed data. This study analysed data through descriptive analysis, correlation, and regression accordingly. The findings reveal that each independent variable such as entrepreneurs’ self-efficacy (ESE), improvisation behavior, and access to finance have positive significant influence on SMEs' business success. However, finding also shows that social networking and government support have no significant influence on SMEs' business success. The findings in this study could contribute to both theories and managerial practitioners. Lastly, there are some limitation as this study using a single source of data and just focuses on the cosmetic and beauty industry. Hence, future research should use multiple sources of data and focus on other industries.
format	Thesis
qualification_name	other
qualification_level	Master's degree
author	Najlaa Syafiqah, Lah
author_facet	Najlaa Syafiqah, Lah
author_sort	Najlaa Syafiqah, Lah
title	Factors affecting business success among Malaysia smes in cosmetic and beauty industry
title_short	Factors affecting business success among Malaysia smes in cosmetic and beauty industry
title_full	Factors affecting business success among Malaysia smes in cosmetic and beauty industry
title_fullStr	Factors affecting business success among Malaysia smes in cosmetic and beauty industry
title_full_unstemmed	Factors affecting business success among Malaysia smes in cosmetic and beauty industry
title_sort	factors affecting business success among malaysia smes in cosmetic and beauty industry
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2020
url	https://etd.uum.edu.my/9226/1/s825448_01.pdf https://etd.uum.edu.my/9226/2/s825448_02.pdf https://etd.uum.edu.my/9226/3/s825448_references.docx
_version_	1794023741277077504

Factors affecting business success among Malaysia smes in cosmetic and beauty industry

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