Determinants of users continuous usage intention towards wearable devices in Taiyuan city, Shanxi province, peoples Republic of China

The rapid development of information technology, computer hardware, and software, and the Internet of Things, a new generation of intelligent wearable devices have been introduced by various manufacturers in an increasingly competitive marketplace. Therefore, to gain competitive advantage and achiev...

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Main Author: Song, Yu Chen
Format: Thesis
Language:eng
eng
eng
Published: 2020
Subjects:
Online Access:https://etd.uum.edu.my/9242/1/s825367_01.pdf
https://etd.uum.edu.my/9242/2/s825367_02.pdf
https://etd.uum.edu.my/9242/3/s825367_references.docx
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spelling my-uum-etd.92422024-03-17T07:05:02Z Determinants of users continuous usage intention towards wearable devices in Taiyuan city, Shanxi province, peoples Republic of China 2020 Song, Yu Chen Bohari, Abdul Manaf Ahmad Fawzi, Dzulhilmi Othman Yeop Abdullah Graduate School of Business School of Business Management HF5001-6182 Business QA75 Electronic computers. Computer science QA76 Computer software The rapid development of information technology, computer hardware, and software, and the Internet of Things, a new generation of intelligent wearable devices have been introduced by various manufacturers in an increasingly competitive marketplace. Therefore, to gain competitive advantage and achieve long-term development in the current fierce market competition, device providers should not only consider the initial adoption and purchase intention of users, but more importantly, how to retain customers and improve their willingness to continue using these devices. Based on the above background, this paper presents an empirical study to examine the factors that influence the user’s intention to continue the usage of wearable devices. A research framework that combined technology - personal - environment characteristics of the wearable devices and users’ intention to continue using these devices are developed. A quantitative method using online survey questionnaires was adopted for this study. The population of the study comprised of users of wearable devices from Taiyuan City, Shanxi Province, Peoples Republic of China. The research results show that the intention to continue using wearable devices among respondents is high. Perceived usefulness, personal reference, and switching costs affect the continuous use of intention among wearables users. Based on the research results, this paper provides management implications for manufacturers and marketers of wearable devices. 2020 Thesis https://etd.uum.edu.my/9242/ https://etd.uum.edu.my/9242/1/s825367_01.pdf text eng public https://etd.uum.edu.my/9242/2/s825367_02.pdf text eng public https://etd.uum.edu.my/9242/3/s825367_references.docx text eng public other masters Universiti Utara Malaysia
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
eng
advisor Bohari, Abdul Manaf
Ahmad Fawzi, Dzulhilmi
topic HF5001-6182 Business
HF5001-6182 Business
QA76 Computer software
spellingShingle HF5001-6182 Business
HF5001-6182 Business
QA76 Computer software
Song, Yu Chen
Determinants of users continuous usage intention towards wearable devices in Taiyuan city, Shanxi province, peoples Republic of China
description The rapid development of information technology, computer hardware, and software, and the Internet of Things, a new generation of intelligent wearable devices have been introduced by various manufacturers in an increasingly competitive marketplace. Therefore, to gain competitive advantage and achieve long-term development in the current fierce market competition, device providers should not only consider the initial adoption and purchase intention of users, but more importantly, how to retain customers and improve their willingness to continue using these devices. Based on the above background, this paper presents an empirical study to examine the factors that influence the user’s intention to continue the usage of wearable devices. A research framework that combined technology - personal - environment characteristics of the wearable devices and users’ intention to continue using these devices are developed. A quantitative method using online survey questionnaires was adopted for this study. The population of the study comprised of users of wearable devices from Taiyuan City, Shanxi Province, Peoples Republic of China. The research results show that the intention to continue using wearable devices among respondents is high. Perceived usefulness, personal reference, and switching costs affect the continuous use of intention among wearables users. Based on the research results, this paper provides management implications for manufacturers and marketers of wearable devices.
format Thesis
qualification_name other
qualification_level Master's degree
author Song, Yu Chen
author_facet Song, Yu Chen
author_sort Song, Yu Chen
title Determinants of users continuous usage intention towards wearable devices in Taiyuan city, Shanxi province, peoples Republic of China
title_short Determinants of users continuous usage intention towards wearable devices in Taiyuan city, Shanxi province, peoples Republic of China
title_full Determinants of users continuous usage intention towards wearable devices in Taiyuan city, Shanxi province, peoples Republic of China
title_fullStr Determinants of users continuous usage intention towards wearable devices in Taiyuan city, Shanxi province, peoples Republic of China
title_full_unstemmed Determinants of users continuous usage intention towards wearable devices in Taiyuan city, Shanxi province, peoples Republic of China
title_sort determinants of users continuous usage intention towards wearable devices in taiyuan city, shanxi province, peoples republic of china
granting_institution Universiti Utara Malaysia
granting_department Othman Yeop Abdullah Graduate School of Business
publishDate 2020
url https://etd.uum.edu.my/9242/1/s825367_01.pdf
https://etd.uum.edu.my/9242/2/s825367_02.pdf
https://etd.uum.edu.my/9242/3/s825367_references.docx
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