Factors influencing the selection of higher learning private institutions among students in Malaysia
The objective of this study is to examine the factors influencing the selection of higher learning private institutions among students in Malaysia. There are three variables identified which influences the students choice of private institutions which are institutions reputation, cost of education a...
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2020
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| Online Access: | https://etd.uum.edu.my/9300/1/s823929_01.pdf https://etd.uum.edu.my/9300/2/s823929_02.pdf https://etd.uum.edu.my/9300/3/s823929_references.docx |
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my-uum-etd.93002023-03-15T02:07:50Z Factors influencing the selection of higher learning private institutions among students in Malaysia 2020 A.Nagarajah, Sivasanggiri Ahmad Fawzi, Dzulhilmi Othman Yeop Abdullah Graduate School of Business School of Business Management L Education (General) The objective of this study is to examine the factors influencing the selection of higher learning private institutions among students in Malaysia. There are three variables identified which influences the students choice of private institutions which are institutions reputation, cost of education and influence of family and peers. Quantitative analysis approach was used in this study and the instrument is questionnaire, distributed through email. There were 200 respondents involved from the students of various private institutions in Malaysia. The Pearson correlation and multiple regression technique were used to explain the results. By implementing these findings, marketing team would be able to identify new marketing plans to improvise and increase the number of enrollments in their respective institutions. Based on the study, cost of education is the main factor of students‟ selection of private institutions of higher learning in Malaysia, followed by university reputation and the last one is influence of family and peers. 2020 Thesis https://etd.uum.edu.my/9300/ https://etd.uum.edu.my/9300/1/s823929_01.pdf text eng public https://etd.uum.edu.my/9300/2/s823929_02.pdf text eng public https://etd.uum.edu.my/9300/3/s823929_references.docx text eng public other masters Universiti Utara Malaysia |
| institution |
Universiti Utara Malaysia |
| collection |
UUM ETD |
| language |
eng eng eng |
| advisor |
Ahmad Fawzi, Dzulhilmi |
| topic |
L Education (General) |
| spellingShingle |
L Education (General) A.Nagarajah, Sivasanggiri Factors influencing the selection of higher learning private institutions among students in Malaysia |
| description |
The objective of this study is to examine the factors influencing the selection of higher learning private institutions among students in Malaysia. There are three variables identified which influences the students choice of private institutions which are institutions reputation, cost of education and influence of family and peers.
Quantitative analysis approach was used in this study and the instrument is questionnaire, distributed through email. There were 200 respondents involved from the students of various private institutions in Malaysia. The Pearson correlation and multiple regression technique were used to explain the results. By implementing these findings, marketing team would be able to identify new marketing plans to improvise and increase the number of enrollments in their respective institutions. Based on the study, cost of education is the main factor of students‟ selection of
private institutions of higher learning in Malaysia, followed by university reputation and the last one is influence of family and peers. |
| format |
Thesis |
| qualification_name |
other |
| qualification_level |
Master's degree |
| author |
A.Nagarajah, Sivasanggiri |
| author_facet |
A.Nagarajah, Sivasanggiri |
| author_sort |
A.Nagarajah, Sivasanggiri |
| title |
Factors influencing the selection of higher learning private institutions among students in Malaysia |
| title_short |
Factors influencing the selection of higher learning private institutions among students in Malaysia |
| title_full |
Factors influencing the selection of higher learning private institutions among students in Malaysia |
| title_fullStr |
Factors influencing the selection of higher learning private institutions among students in Malaysia |
| title_full_unstemmed |
Factors influencing the selection of higher learning private institutions among students in Malaysia |
| title_sort |
factors influencing the selection of higher learning private institutions among students in malaysia |
| granting_institution |
Universiti Utara Malaysia |
| granting_department |
Othman Yeop Abdullah Graduate School of Business |
| publishDate |
2020 |
| url |
https://etd.uum.edu.my/9300/1/s823929_01.pdf https://etd.uum.edu.my/9300/2/s823929_02.pdf https://etd.uum.edu.my/9300/3/s823929_references.docx |
| _version_ |
1776103727337308160 |