A pragmatic analysis of the effects of youtube in acquiring request and apology speech acts on Thai EFL hospitality undergraduates

Pragmatics is one of the most crucial communicative competences for the Thai hospitality workforce. The need to acquire communicative competence is a necessity for Thai workers in the hotel service industry. Therefore, pragmatic instruction for Thai EFL undergraduates can be further improved to deve...

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Main Author:	Omanee, Boonyarit
Format:	Thesis
Language:	eng eng eng eng
Published:	2021
Subjects:	TK5101-6720 Telecommunication T58.6-58.62 Management information systems
Online Access:	https://etd.uum.edu.my/9311/1/s900365_01.pdf https://etd.uum.edu.my/9311/2/s900365_02.pdf https://etd.uum.edu.my/9311/3/s900365_references.docx https://etd.uum.edu.my/9311/5/depositpermission_s900365.pdf
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id	my-uum-etd.9311
record_format	uketd_dc
spelling	my-uum-etd.93112022-05-09T03:24:05Z A pragmatic analysis of the effects of youtube in acquiring request and apology speech acts on Thai EFL hospitality undergraduates 2021 Omanee, Boonyarit N. Krishnasamy, Hariharan Awang Had Salleh Graduate School of Arts & Sciences Awang Had Salleh Graduate School of Arts & Sciences TK5101-6720 Telecommunication T58.6-58.62 Management information systems Pragmatics is one of the most crucial communicative competences for the Thai hospitality workforce. The need to acquire communicative competence is a necessity for Thai workers in the hotel service industry. Therefore, pragmatic instruction for Thai EFL undergraduates can be further improved to develop their pragmatic competence. The present study aimed to compare the impact of two types of pragmatic teaching methods, YouTube Interventional Teaching Method (YITM) and Conventional Teaching Method (CTM) on the process of teaching request and apology speech acts in the hotel front desk service of 60 Thai EFL hospitality undergraduates. The study also examined the effect of pragmatic instruction with YouTube on students’ pragmatic performance and their perception on learning pragmatics with YouTube. The sample was divided equally into the experimental group and control group. The participants in the experimental group were taught using the YouTube Interventional Teaching Method. The data collected through a written discourse completion test (WDCT) was quantitatively analyzed using descriptive statistics, t-test, ANCOVA and Cohens’ d and qualitatively scrutinized with content and thematic analysis. The results indicated that both types of instruction improved learners’ performance of pragmatics in request and apology speech acts. However, students who learned pragmatics through the YITM performed better than the control group who learned through the CTM in using requests and apology in situations related to hotel front office service. This includes the ability to use correct speech acts, expressions and vocabulary, as well as provide adequate information in an appropriate manner. The findings provide insights into the facilitative impact of pragmatic instruction using YouTube, as well as present suggestions for EFL/ESP teachers and English instructional materials developers. 2021 Thesis https://etd.uum.edu.my/9311/ https://etd.uum.edu.my/9311/1/s900365_01.pdf text eng public https://etd.uum.edu.my/9311/2/s900365_02.pdf text eng public https://etd.uum.edu.my/9311/3/s900365_references.docx text eng public https://etd.uum.edu.my/9311/5/depositpermission_s900365.pdf text eng staffonly other doctoral Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng eng eng
advisor	N. Krishnasamy, Hariharan
topic	TK5101-6720 Telecommunication T58.6-58.62 Management information systems
spellingShingle	TK5101-6720 Telecommunication T58.6-58.62 Management information systems Omanee, Boonyarit A pragmatic analysis of the effects of youtube in acquiring request and apology speech acts on Thai EFL hospitality undergraduates
description	Pragmatics is one of the most crucial communicative competences for the Thai hospitality workforce. The need to acquire communicative competence is a necessity for Thai workers in the hotel service industry. Therefore, pragmatic instruction for Thai EFL undergraduates can be further improved to develop their pragmatic competence. The present study aimed to compare the impact of two types of pragmatic teaching methods, YouTube Interventional Teaching Method (YITM) and Conventional Teaching Method (CTM) on the process of teaching request and apology speech acts in the hotel front desk service of 60 Thai EFL hospitality undergraduates. The study also examined the effect of pragmatic instruction with YouTube on students’ pragmatic performance and their perception on learning pragmatics with YouTube. The sample was divided equally into the experimental group and control group. The participants in the experimental group were taught using the YouTube Interventional Teaching Method. The data collected through a written discourse completion test (WDCT) was quantitatively analyzed using descriptive statistics, t-test, ANCOVA and Cohens’ d and qualitatively scrutinized with content and thematic analysis. The results indicated that both types of instruction improved learners’ performance of pragmatics in request and apology speech acts. However, students who learned pragmatics through the YITM performed better than the control group who learned through the CTM in using requests and apology in situations related to hotel front office service. This includes the ability to use correct speech acts, expressions and vocabulary, as well as provide adequate information in an appropriate manner. The findings provide insights into the facilitative impact of pragmatic instruction using YouTube, as well as present suggestions for EFL/ESP teachers and English instructional materials developers.
format	Thesis
qualification_name	other
qualification_level	Doctorate
author	Omanee, Boonyarit
author_facet	Omanee, Boonyarit
author_sort	Omanee, Boonyarit
title	A pragmatic analysis of the effects of youtube in acquiring request and apology speech acts on Thai EFL hospitality undergraduates
title_short	A pragmatic analysis of the effects of youtube in acquiring request and apology speech acts on Thai EFL hospitality undergraduates
title_full	A pragmatic analysis of the effects of youtube in acquiring request and apology speech acts on Thai EFL hospitality undergraduates
title_fullStr	A pragmatic analysis of the effects of youtube in acquiring request and apology speech acts on Thai EFL hospitality undergraduates
title_full_unstemmed	A pragmatic analysis of the effects of youtube in acquiring request and apology speech acts on Thai EFL hospitality undergraduates
title_sort	pragmatic analysis of the effects of youtube in acquiring request and apology speech acts on thai efl hospitality undergraduates
granting_institution	Universiti Utara Malaysia
granting_department	Awang Had Salleh Graduate School of Arts & Sciences
publishDate	2021
url	https://etd.uum.edu.my/9311/1/s900365_01.pdf https://etd.uum.edu.my/9311/2/s900365_02.pdf https://etd.uum.edu.my/9311/3/s900365_references.docx https://etd.uum.edu.my/9311/5/depositpermission_s900365.pdf
_version_	1747828569920241664

A pragmatic analysis of the effects of youtube in acquiring request and apology speech acts on Thai EFL hospitality undergraduates

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