Factors influencing users’ adoption of online to offline application platforms: evidence from China
Online to offline (O2O) is an emerging e-commerce model which combines online and offline transactions, it promotes the integration of traditional offline physical store business and modern Internet. O2O model has become a new trend in the development of e-commerce in China. At present, most operato...
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Main Author: | Anni, Wei |
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Format: | Thesis |
Language: | eng eng eng |
Published: |
2019
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Subjects: | |
Online Access: | https://etd.uum.edu.my/9594/1/s822876_01.pdf https://etd.uum.edu.my/9594/2/s822876_02.pdf https://etd.uum.edu.my/9594/3/s822876_references.docx |
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