Factors and moderating effect of internet self-efficacy on Malaysia MOOCs continuance intention for higher education

MOOCs continuance intention is an open question as the completion rates and the overall use of the system were substantially low. Consequently, there have been extensive efforts to understand the phenomena. Yet, documented findings regarding the determinant of the continuous use of MOOCs are not all...

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Main Author:	Mawaddah, Mohamad
Format:	Thesis
Language:	eng eng eng
Published:	2018
Subjects:	LB2300 Higher Education
Online Access:	https://etd.uum.edu.my/9600/1/kebenaran%20mendeposit-membenarkan-s900165.pdf https://etd.uum.edu.my/9600/2/s900165_01.pdf https://etd.uum.edu.my/9600/3/s900165_references.docx
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id	my-uum-etd.9600
record_format	uketd_dc
spelling	my-uum-etd.96002022-07-12T03:07:39Z Factors and moderating effect of internet self-efficacy on Malaysia MOOCs continuance intention for higher education 2018 Mawaddah, Mohamad Abdul Rahim, Mohd Kamarul Irwan Ibrahim, Amlus School of Technology Management & Logistics School of Technology Management & Logistics LB2300 Higher Education MOOCs continuance intention is an open question as the completion rates and the overall use of the system were substantially low. Consequently, there have been extensive efforts to understand the phenomena. Yet, documented findings regarding the determinant of the continuous use of MOOCs are not all together consistent. To provide more insight, this study developed a research model consisting of four contributing factors related to MOOCs features, namely usefulness, enjoyment, interactivity and openness in order to understand how these factors affect MOOCs continuance intention at the higher education level in Malaysia. In addition, Internet self-efficacy was proposed as a moderator variable to give a better understanding of how the individual difference affects continuance intention. Using the quantitative approach, online questionnaires were distributed to students enrolled in Malaysia MOOCs program, registered in OpenLearning platform. A total of 267 valid questionnaires were used for the analysis using the Partial Least Square Path Model (PLSPM) approach. The findings revealed that continuance intention was directly affected by usefulness, enjoyment and openness, but not interactivity. Perhaps the tasks given in the MOOCs activities were more related to the individual assignment which does not trigger students to interact, causing them to feel less connected in the MOOCs environment. Then the analysis was run to test the moderating effect of Internet self-efficacy. The results indicated that Internet self-efficacy negatively moderated the relationship between usefulness, enjoyment, and interactivity on continuance intention respectively. This tendency implies that users at the lower end of the moderating effect tend to place more effort in achieving better continuance intention than those at the upper end. Overall, this study enriches the literature by providing evidence of the importance of MOOCs features in improving continuance intention and finally highlights the moderating effect of Internet self-efficacy on the relationship between MOOCs features and continuance intention. 2018 Thesis https://etd.uum.edu.my/9600/ https://etd.uum.edu.my/9600/1/kebenaran%20mendeposit-membenarkan-s900165.pdf text eng staffonly https://etd.uum.edu.my/9600/2/s900165_01.pdf text eng public https://etd.uum.edu.my/9600/3/s900165_references.docx text eng public other doctoral Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng eng
advisor	Abdul Rahim, Mohd Kamarul Irwan Ibrahim, Amlus
topic	LB2300 Higher Education
spellingShingle	LB2300 Higher Education Mawaddah, Mohamad Factors and moderating effect of internet self-efficacy on Malaysia MOOCs continuance intention for higher education
description	MOOCs continuance intention is an open question as the completion rates and the overall use of the system were substantially low. Consequently, there have been extensive efforts to understand the phenomena. Yet, documented findings regarding the determinant of the continuous use of MOOCs are not all together consistent. To provide more insight, this study developed a research model consisting of four contributing factors related to MOOCs features, namely usefulness, enjoyment, interactivity and openness in order to understand how these factors affect MOOCs continuance intention at the higher education level in Malaysia. In addition, Internet self-efficacy was proposed as a moderator variable to give a better understanding of how the individual difference affects continuance intention. Using the quantitative approach, online questionnaires were distributed to students enrolled in Malaysia MOOCs program, registered in OpenLearning platform. A total of 267 valid questionnaires were used for the analysis using the Partial Least Square Path Model (PLSPM) approach. The findings revealed that continuance intention was directly affected by usefulness, enjoyment and openness, but not interactivity. Perhaps the tasks given in the MOOCs activities were more related to the individual assignment which does not trigger students to interact, causing them to feel less connected in the MOOCs environment. Then the analysis was run to test the moderating effect of Internet self-efficacy. The results indicated that Internet self-efficacy negatively moderated the relationship between usefulness, enjoyment, and interactivity on continuance intention respectively. This tendency implies that users at the lower end of the moderating effect tend to place more effort in achieving better continuance intention than those at the upper end. Overall, this study enriches the literature by providing evidence of the importance of MOOCs features in improving continuance intention and finally highlights the moderating effect of Internet self-efficacy on the relationship between MOOCs features and continuance intention.
format	Thesis
qualification_name	other
qualification_level	Doctorate
author	Mawaddah, Mohamad
author_facet	Mawaddah, Mohamad
author_sort	Mawaddah, Mohamad
title	Factors and moderating effect of internet self-efficacy on Malaysia MOOCs continuance intention for higher education
title_short	Factors and moderating effect of internet self-efficacy on Malaysia MOOCs continuance intention for higher education
title_full	Factors and moderating effect of internet self-efficacy on Malaysia MOOCs continuance intention for higher education
title_fullStr	Factors and moderating effect of internet self-efficacy on Malaysia MOOCs continuance intention for higher education
title_full_unstemmed	Factors and moderating effect of internet self-efficacy on Malaysia MOOCs continuance intention for higher education
title_sort	factors and moderating effect of internet self-efficacy on malaysia moocs continuance intention for higher education
granting_institution	Universiti Utara Malaysia
granting_department	School of Technology Management & Logistics
publishDate	2018
url	https://etd.uum.edu.my/9600/1/kebenaran%20mendeposit-membenarkan-s900165.pdf https://etd.uum.edu.my/9600/2/s900165_01.pdf https://etd.uum.edu.my/9600/3/s900165_references.docx
_version_	1747828631182245888

Factors and moderating effect of internet self-efficacy on Malaysia MOOCs continuance intention for higher education

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