Propensity to purchase organic food: its antecedents and consequences on actual purchase behavior

The organic food industry is currently one of the emerging markets worldwide. People are beginning to understand the benefits of eating organic food instead of conventional food. Despite protecting the environment, people are concerned with healthy eating. This study focuses on the antecedents and c...

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Main Author:	Khairul Nizam, Mahmud
Format:	Thesis
Language:	eng eng
Published:	2021
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/9621/1/s99234_01.pdf https://etd.uum.edu.my/9621/2/s99234_02.pdf
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id	my-uum-etd.9621
record_format	uketd_dc
spelling	my-uum-etd.96212024-03-19T01:45:11Z Propensity to purchase organic food: its antecedents and consequences on actual purchase behavior 2021 Khairul Nizam, Mahmud Abdul Talib, Asmat Nizam Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF5415.33 Consumer Behavior. The organic food industry is currently one of the emerging markets worldwide. People are beginning to understand the benefits of eating organic food instead of conventional food. Despite protecting the environment, people are concerned with healthy eating. This study focuses on the antecedents and consequences of actual behaviour towards the propensity to purchase organic food in Malaysia’s organic food industry. The study conceptualizes consumption value and perceived value as a multi-dimensional construct which consists of seven dimensions of values, i.e. functional value, social value, emotional value, novelty value, conditional value, monetary value, and environmental concern. Using the quantitative method, the study investigates the relationships between factors by applying the Structural Equation Modelling with Partial Least Square (SEM-PLS) version 2.0 and involves 169 respondents from Kuala Lumpur. Of the 169 respondents, 37 are male and 132 are female, with 113 Malays, 31 Chinese, 24 Indians, and 1 Other. Out of 8 hypotheses tested, only 3 are supported by the results of the study. The analyses reveal positive relationships between functional value and social value and the propensity to purchase organic food, respectively. The results also show a positive relationship between propensity to purchase and actual purchase behaviour. In this study, although the purchase of organic food in Malaysia is growing, that is 58%, the supply of local organic products is still unable to keep up with the increased demand. Therefore, the findings of this study would help practitioners, researchers and marketers, as well as organic food producers to understand which factors are important and can be applied for their future research and strategies 2021 Thesis https://etd.uum.edu.my/9621/ https://etd.uum.edu.my/9621/1/s99234_01.pdf text eng public https://etd.uum.edu.my/9621/2/s99234_02.pdf text eng public other doctoral Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Abdul Talib, Asmat Nizam
topic	HF5415.33 Consumer Behavior.
spellingShingle	HF5415.33 Consumer Behavior. Khairul Nizam, Mahmud Propensity to purchase organic food: its antecedents and consequences on actual purchase behavior
description	The organic food industry is currently one of the emerging markets worldwide. People are beginning to understand the benefits of eating organic food instead of conventional food. Despite protecting the environment, people are concerned with healthy eating. This study focuses on the antecedents and consequences of actual behaviour towards the propensity to purchase organic food in Malaysia’s organic food industry. The study conceptualizes consumption value and perceived value as a multi-dimensional construct which consists of seven dimensions of values, i.e. functional value, social value, emotional value, novelty value, conditional value, monetary value, and environmental concern. Using the quantitative method, the study investigates the relationships between factors by applying the Structural Equation Modelling with Partial Least Square (SEM-PLS) version 2.0 and involves 169 respondents from Kuala Lumpur. Of the 169 respondents, 37 are male and 132 are female, with 113 Malays, 31 Chinese, 24 Indians, and 1 Other. Out of 8 hypotheses tested, only 3 are supported by the results of the study. The analyses reveal positive relationships between functional value and social value and the propensity to purchase organic food, respectively. The results also show a positive relationship between propensity to purchase and actual purchase behaviour. In this study, although the purchase of organic food in Malaysia is growing, that is 58%, the supply of local organic products is still unable to keep up with the increased demand. Therefore, the findings of this study would help practitioners, researchers and marketers, as well as organic food producers to understand which factors are important and can be applied for their future research and strategies
format	Thesis
qualification_name	other
qualification_level	Doctorate
author	Khairul Nizam, Mahmud
author_facet	Khairul Nizam, Mahmud
author_sort	Khairul Nizam, Mahmud
title	Propensity to purchase organic food: its antecedents and consequences on actual purchase behavior
title_short	Propensity to purchase organic food: its antecedents and consequences on actual purchase behavior
title_full	Propensity to purchase organic food: its antecedents and consequences on actual purchase behavior
title_fullStr	Propensity to purchase organic food: its antecedents and consequences on actual purchase behavior
title_full_unstemmed	Propensity to purchase organic food: its antecedents and consequences on actual purchase behavior
title_sort	propensity to purchase organic food: its antecedents and consequences on actual purchase behavior
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2021
url	https://etd.uum.edu.my/9621/1/s99234_01.pdf https://etd.uum.edu.my/9621/2/s99234_02.pdf
_version_	1794023764497793024

Propensity to purchase organic food: its antecedents and consequences on actual purchase behavior

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