Propensity to purchase organic food: its antecedents and consequences on actual purchase behavior
The organic food industry is currently one of the emerging markets worldwide. People are beginning to understand the benefits of eating organic food instead of conventional food. Despite protecting the environment, people are concerned with healthy eating. This study focuses on the antecedents and c...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/9621/1/s99234_01.pdf https://etd.uum.edu.my/9621/2/s99234_02.pdf |
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