The relationship between attitudinal, normative, control and satisfaction with continue broadband intention among household users in Malaysia

For broadband internet service providers, loss of subscriber base due to termination of service is inevitable. Meanwhile, it is alarming to see unpredictable broadband penetration in major cities while at the same time, the government strives to overcome slow broadband penetration in rural areas due...

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Main Author:	Abdul Rahman, Mohamad Saleh
Format:	Thesis
Language:	eng eng eng
Published:	2018
Subjects:	T58.5-58.64 Information technology TK5101-6720 Telecommunication TK6570 Mobile Communication System.
Online Access:	https://etd.uum.edu.my/9649/1/permission%20to%20deposit-901255.pdf https://etd.uum.edu.my/9649/2/s901255_01.pdf https://etd.uum.edu.my/9649/3/s901255_reference.docx
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id	my-uum-etd.9649
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spelling	my-uum-etd.96492022-07-27T08:09:08Z The relationship between attitudinal, normative, control and satisfaction with continue broadband intention among household users in Malaysia 2018 Abdul Rahman, Mohamad Saleh Melan, Mustakim Abdullah, Che Sobry School of Technology Management & Logistics School of Technology Management & Logistics T58.5-58.64 Information technology TK5101-6720 Telecommunication TK6570 Mobile Communication System. For broadband internet service providers, loss of subscriber base due to termination of service is inevitable. Meanwhile, it is alarming to see unpredictable broadband penetration in major cities while at the same time, the government strives to overcome slow broadband penetration in rural areas due to lack of continue broadband service intention. This research has adopted the factors from MATH Model, and information system (IS) continuance usage model to investigate the relationship with the continuance of broadband intention (CBI) where satisfaction is developed and integrated as a new construct. By understanding the factors affecting the CBI, it also describes the factors that influence household broadband penetration (HBP). This study has gauged the 1Malaysia Internet Center or Pusat Internet 1Malaysia (Pi1M) users' experience to measure their response towards CBI. The relations among the constructs of the proposed model are then hypothesized according to the literature findings and examined using SMART PLS 3.0. The study has drawn the samples of its population from the Pi1M in six regions of Malaysia (northern, central, southern, east coast, Sabah, and Sarawak). The cross-sectional study was conducted from October 2016 to January 2017 with 406 respondents from the target population. The results indicate that attitudinal and normative constructs are the critical factors followed by control construct that have shaped CBI. On the contrary, this study finds a negative association between satisfaction and CBI among the Pi1M users. Despite the growing number of studies on intention and adoption of technology, only a few number of researches have been done on theory-building and its linkage with CBI. In addition, the findings of this study and the new development of satisfaction as a new construct have also contributed to the existing literature which can be used by policymakers to improve their strategy in ensuring sustainable growth of broadband penetration in Malaysia. 2018 Thesis https://etd.uum.edu.my/9649/ https://etd.uum.edu.my/9649/1/permission%20to%20deposit-901255.pdf text eng staffonly https://etd.uum.edu.my/9649/2/s901255_01.pdf text eng public https://etd.uum.edu.my/9649/3/s901255_reference.docx text eng public other doctoral Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng eng
advisor	Melan, Mustakim Abdullah, Che Sobry
topic	T58.5-58.64 Information technology TK5101-6720 Telecommunication TK6570 Mobile Communication System.
spellingShingle	T58.5-58.64 Information technology TK5101-6720 Telecommunication TK6570 Mobile Communication System. Abdul Rahman, Mohamad Saleh The relationship between attitudinal, normative, control and satisfaction with continue broadband intention among household users in Malaysia
description	For broadband internet service providers, loss of subscriber base due to termination of service is inevitable. Meanwhile, it is alarming to see unpredictable broadband penetration in major cities while at the same time, the government strives to overcome slow broadband penetration in rural areas due to lack of continue broadband service intention. This research has adopted the factors from MATH Model, and information system (IS) continuance usage model to investigate the relationship with the continuance of broadband intention (CBI) where satisfaction is developed and integrated as a new construct. By understanding the factors affecting the CBI, it also describes the factors that influence household broadband penetration (HBP). This study has gauged the 1Malaysia Internet Center or Pusat Internet 1Malaysia (Pi1M) users' experience to measure their response towards CBI. The relations among the constructs of the proposed model are then hypothesized according to the literature findings and examined using SMART PLS 3.0. The study has drawn the samples of its population from the Pi1M in six regions of Malaysia (northern, central, southern, east coast, Sabah, and Sarawak). The cross-sectional study was conducted from October 2016 to January 2017 with 406 respondents from the target population. The results indicate that attitudinal and normative constructs are the critical factors followed by control construct that have shaped CBI. On the contrary, this study finds a negative association between satisfaction and CBI among the Pi1M users. Despite the growing number of studies on intention and adoption of technology, only a few number of researches have been done on theory-building and its linkage with CBI. In addition, the findings of this study and the new development of satisfaction as a new construct have also contributed to the existing literature which can be used by policymakers to improve their strategy in ensuring sustainable growth of broadband penetration in Malaysia.
format	Thesis
qualification_name	other
qualification_level	Doctorate
author	Abdul Rahman, Mohamad Saleh
author_facet	Abdul Rahman, Mohamad Saleh
author_sort	Abdul Rahman, Mohamad Saleh
title	The relationship between attitudinal, normative, control and satisfaction with continue broadband intention among household users in Malaysia
title_short	The relationship between attitudinal, normative, control and satisfaction with continue broadband intention among household users in Malaysia
title_full	The relationship between attitudinal, normative, control and satisfaction with continue broadband intention among household users in Malaysia
title_fullStr	The relationship between attitudinal, normative, control and satisfaction with continue broadband intention among household users in Malaysia
title_full_unstemmed	The relationship between attitudinal, normative, control and satisfaction with continue broadband intention among household users in Malaysia
title_sort	relationship between attitudinal, normative, control and satisfaction with continue broadband intention among household users in malaysia
granting_institution	Universiti Utara Malaysia
granting_department	School of Technology Management & Logistics
publishDate	2018
url	https://etd.uum.edu.my/9649/1/permission%20to%20deposit-901255.pdf https://etd.uum.edu.my/9649/2/s901255_01.pdf https://etd.uum.edu.my/9649/3/s901255_reference.docx
_version_	1747828641966850048

The relationship between attitudinal, normative, control and satisfaction with continue broadband intention among household users in Malaysia

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