An application of theory of planned behaviour in predicting paper boxes returning intention among university student in China

Online shopping has been trending and has developed dramatically due to the advent of technology, especially in China. In 2018, the volume of cargo express from all express service enterprises in China totalled 50.71 billion units, an increase of 26.6% over the previous year. Meanwhile, 481 million...

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Main Author:	Ying, Tang
Format:	Thesis
Language:	eng eng
Published:	2021
Subjects:	LB2300 Higher Education
Online Access:	https://etd.uum.edu.my/9651/1/s901984_01.pdf https://etd.uum.edu.my/9651/2/s901984_02.pdf
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id	my-uum-etd.9651
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spelling	my-uum-etd.96512022-07-31T02:18:25Z An application of theory of planned behaviour in predicting paper boxes returning intention among university student in China 2021 Ying, Tang Melan, Mustakim Hassan, Mohamad Ghozali Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business LB2300 Higher Education Online shopping has been trending and has developed dramatically due to the advent of technology, especially in China. In 2018, the volume of cargo express from all express service enterprises in China totalled 50.71 billion units, an increase of 26.6% over the previous year. Meanwhile, 481 million units increased 51.5%, in Guangxi, China. With the growth of express delivery business, the derived express packaging garbage also grew. However, the actual recovery rate of paper-boxes (cardboard) was less than 10%. Thus, this study aimed to examine the psychological factors that can influence the intention of recycling paper-boxes among the university students in Guangxi, China, by extending the Theory of Planned Behaviour with predictor awareness. The consideration of adding the extended predictor awareness is based on the acknowledgement of returning paper boxes as recycling action under the context of the Chinese culture of shyness. This study conducted a survey using a questionnaire which was constructed based on the underpinning of TPB. A total of 411 bachelor degree students from public universities in Guangxi, China, participated in this study. To find out the relationships among the psychological factors and recycling intention, correlation analysis and multiple regression analysis were conducted using SPSS. The results of the analysis indicate that there are positive significances between all the independent variables (attitude, subjective norm, perceived behaviour control and awareness) and the dependent variable (recycling intention to return paper boxes). This study also provides valuable insight on the awareness that the operator collecting the used paper-boxes from express delivery can affect the intention to recycle, where universities are capable of increasing the awareness among university students. The government, as a policy-maker, can obtain understanding through this study. In future, more studies in the context of Chinese culture should be conducted by getting deeper insights of this model 2021 Thesis https://etd.uum.edu.my/9651/ https://etd.uum.edu.my/9651/1/s901984_01.pdf text eng 2024-01-25 staffonly https://etd.uum.edu.my/9651/2/s901984_02.pdf text eng public other doctoral Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Melan, Mustakim Hassan, Mohamad Ghozali
topic	LB2300 Higher Education
spellingShingle	LB2300 Higher Education Ying, Tang An application of theory of planned behaviour in predicting paper boxes returning intention among university student in China
description	Online shopping has been trending and has developed dramatically due to the advent of technology, especially in China. In 2018, the volume of cargo express from all express service enterprises in China totalled 50.71 billion units, an increase of 26.6% over the previous year. Meanwhile, 481 million units increased 51.5%, in Guangxi, China. With the growth of express delivery business, the derived express packaging garbage also grew. However, the actual recovery rate of paper-boxes (cardboard) was less than 10%. Thus, this study aimed to examine the psychological factors that can influence the intention of recycling paper-boxes among the university students in Guangxi, China, by extending the Theory of Planned Behaviour with predictor awareness. The consideration of adding the extended predictor awareness is based on the acknowledgement of returning paper boxes as recycling action under the context of the Chinese culture of shyness. This study conducted a survey using a questionnaire which was constructed based on the underpinning of TPB. A total of 411 bachelor degree students from public universities in Guangxi, China, participated in this study. To find out the relationships among the psychological factors and recycling intention, correlation analysis and multiple regression analysis were conducted using SPSS. The results of the analysis indicate that there are positive significances between all the independent variables (attitude, subjective norm, perceived behaviour control and awareness) and the dependent variable (recycling intention to return paper boxes). This study also provides valuable insight on the awareness that the operator collecting the used paper-boxes from express delivery can affect the intention to recycle, where universities are capable of increasing the awareness among university students. The government, as a policy-maker, can obtain understanding through this study. In future, more studies in the context of Chinese culture should be conducted by getting deeper insights of this model
format	Thesis
qualification_name	other
qualification_level	Doctorate
author	Ying, Tang
author_facet	Ying, Tang
author_sort	Ying, Tang
title	An application of theory of planned behaviour in predicting paper boxes returning intention among university student in China
title_short	An application of theory of planned behaviour in predicting paper boxes returning intention among university student in China
title_full	An application of theory of planned behaviour in predicting paper boxes returning intention among university student in China
title_fullStr	An application of theory of planned behaviour in predicting paper boxes returning intention among university student in China
title_full_unstemmed	An application of theory of planned behaviour in predicting paper boxes returning intention among university student in China
title_sort	application of theory of planned behaviour in predicting paper boxes returning intention among university student in china
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2021
url	https://etd.uum.edu.my/9651/1/s901984_01.pdf https://etd.uum.edu.my/9651/2/s901984_02.pdf
_version_	1747828642463875072

An application of theory of planned behaviour in predicting paper boxes returning intention among university student in China

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