Examining the impact of attitude, subjective norm, environmental awareness and technology towards green technology implementation among Malaysian university staff in northern region
Climate change has caused floods, droughts, raised the sea level, decreased the ecosystem and caused havoc to the weather system. Therefore, the implementation of green technology is desired to mitigate the climate change. The focus of prior studies has largely been on profit- making organizations a...
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| Format: | Thesis |
| Language: | eng eng eng |
| Published: |
2018
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| Online Access: | https://etd.uum.edu.my/9657/1/s93960_01.pdf https://etd.uum.edu.my/9657/2/s93960_02.pdf https://etd.uum.edu.my/9657/3/s93960_references.docx |
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| Summary: | Climate change has caused floods, droughts, raised the sea level, decreased the ecosystem and caused havoc to the weather system. Therefore, the implementation of green technology is desired to mitigate the climate change. The focus of prior studies has largely been on profit- making organizations and companies in the manufacturing sector contributing to the motivation of conducting this study. The objective of this study was to investigate the relationship between the independent variables and green technology implementation in the Malaysian Northern Region public universities. Besides, the study investigated the moderating effect of government support on the relationship between the independent variables and green technology implementation. This study integrated the theory of planned behavior (TPB) and the technology acceptance model (TAM) as its theoretical framework. The questionnaires were randomly distributed to six public universities in Malaysia, namely Universiti Sains Malaysia, Universiti Teknologi Mara Pulau Pinang, Universiti Utara Malaysia, Universiti Malaysia Perlis, Universiti Teknologi Mara Perlis and Universiti Teknologi Mara Kedah. 384 questionnaires were analyzed by using SPSS 20. Pearson correlation, multiple regression, hierarchical regression analysis, process macro and simple slope analysis were used to achieve the objectives. The result of this study revealed that all the independent variables (attitude, subjective norm, environmental awareness and technology) have positive relationships with green technology implementation. In addition, the independent variables collectively influence green technology implementation. Furthermore, this study proved that government support moderates the relationship between attitude, subjective norm, environmental awareness and technology towards green technology implementation. This means that government support could strengthen the positive relationship between the four independent variables and green technology implementation. Moreover, this study contributes to the body of knowledge in technology management (green technology), the universities and also the government |
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