Examining consumer's intention to purchase sustainable building of residential property in Klang Valley, Malaysia

The strict compliance for sustainable building projects is deemed necessary among building developers to gain competitive advantage. The goals of this research were five-fold: (a) to investigate the influence of attitude, subjective norm, perceived behavioral control, sustainability concerns, susta...

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Main Author:	Woon, Siew Lim
Format:	Thesis
Language:	eng eng
Published:	2020
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/9665/1/s902416_01.pdf https://etd.uum.edu.my/9665/2/s902416_02.pdf
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id	my-uum-etd.9665
record_format	uketd_dc
spelling	my-uum-etd.96652024-01-29T08:42:28Z Examining consumer's intention to purchase sustainable building of residential property in Klang Valley, Malaysia 2020 Woon, Siew Lim Mohd. Suki, Norazah Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF5415.33 Consumer Behavior. The strict compliance for sustainable building projects is deemed necessary among building developers to gain competitive advantage. The goals of this research were five-fold: (a) to investigate the influence of attitude, subjective norm, perceived behavioral control, sustainability concerns, sustainability knowledge, government incentives, perceived quality and perceived value on consumers’ intention to purchase sustainable residential property buildings in the Klang Valley, Malaysia; (b) to examine the influence of sustainability concerns on consumers’ attitude towards purchasing sustainable buildings; (c) to assess the influence of sustainability concerns on subjective norm towards purchasing sustainable buildings; (d) to examine the influence of sustainability knowledge on subjective norm towards purchasing sustainable buildings; and (e) to determine the influence of government incentives on perceived behavioral control towards purchasing sustainable buildings. The extended theory of planned behavior was adopted in this study and 12 hypotheses were formulated. A self-administered questionnaire was employed for data collection using the systematic sampling method. 390 questionnaires were distributed to every fifth customer who walked into the selected sales galleries displaying sustainable buildings in the Klang Valley. The collected data was analyzed using the multiple regression analysis via the Statistical Package for Social Sciences (SPSS) version 26.0. The findings show attitude was the strongest predictor of purchase intention, followed by sustainability concerns and sustainability knowledge. Subjective norm, perceived behavioral control and government incentives were found to be equally important but no direct influence purchase intention. Lastly, perceived quality and perceived value did not influence purchase intention. The research findings can aid property marketers to have a better understanding of the factors that most significantly affect consumers’ intention to purchase sustainable residential property buildings in the Klang Valley, Malaysia. 2020 Thesis https://etd.uum.edu.my/9665/ https://etd.uum.edu.my/9665/1/s902416_01.pdf text eng public https://etd.uum.edu.my/9665/2/s902416_02.pdf text eng public other doctoral Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Mohd. Suki, Norazah
topic	HF5415.33 Consumer Behavior.
spellingShingle	HF5415.33 Consumer Behavior. Woon, Siew Lim Examining consumer's intention to purchase sustainable building of residential property in Klang Valley, Malaysia
description	The strict compliance for sustainable building projects is deemed necessary among building developers to gain competitive advantage. The goals of this research were five-fold: (a) to investigate the influence of attitude, subjective norm, perceived behavioral control, sustainability concerns, sustainability knowledge, government incentives, perceived quality and perceived value on consumers’ intention to purchase sustainable residential property buildings in the Klang Valley, Malaysia; (b) to examine the influence of sustainability concerns on consumers’ attitude towards purchasing sustainable buildings; (c) to assess the influence of sustainability concerns on subjective norm towards purchasing sustainable buildings; (d) to examine the influence of sustainability knowledge on subjective norm towards purchasing sustainable buildings; and (e) to determine the influence of government incentives on perceived behavioral control towards purchasing sustainable buildings. The extended theory of planned behavior was adopted in this study and 12 hypotheses were formulated. A self-administered questionnaire was employed for data collection using the systematic sampling method. 390 questionnaires were distributed to every fifth customer who walked into the selected sales galleries displaying sustainable buildings in the Klang Valley. The collected data was analyzed using the multiple regression analysis via the Statistical Package for Social Sciences (SPSS) version 26.0. The findings show attitude was the strongest predictor of purchase intention, followed by sustainability concerns and sustainability knowledge. Subjective norm, perceived behavioral control and government incentives were found to be equally important but no direct influence purchase intention. Lastly, perceived quality and perceived value did not influence purchase intention. The research findings can aid property marketers to have a better understanding of the factors that most significantly affect consumers’ intention to purchase sustainable residential property buildings in the Klang Valley, Malaysia.
format	Thesis
qualification_name	other
qualification_level	Doctorate
author	Woon, Siew Lim
author_facet	Woon, Siew Lim
author_sort	Woon, Siew Lim
title	Examining consumer's intention to purchase sustainable building of residential property in Klang Valley, Malaysia
title_short	Examining consumer's intention to purchase sustainable building of residential property in Klang Valley, Malaysia
title_full	Examining consumer's intention to purchase sustainable building of residential property in Klang Valley, Malaysia
title_fullStr	Examining consumer's intention to purchase sustainable building of residential property in Klang Valley, Malaysia
title_full_unstemmed	Examining consumer's intention to purchase sustainable building of residential property in Klang Valley, Malaysia
title_sort	examining consumer's intention to purchase sustainable building of residential property in klang valley, malaysia
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2020
url	https://etd.uum.edu.my/9665/1/s902416_01.pdf https://etd.uum.edu.my/9665/2/s902416_02.pdf
_version_	1794023767012278272

Examining consumer's intention to purchase sustainable building of residential property in Klang Valley, Malaysia

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