The influence of perceived value, satisfaction and commitment on electronic word-of-mouth of Chinese hotel guests in Malaysia
The remarkable growth of China outbound tourism is a sign of increased opportunities to worldwide hotel industry, including Malaysia. Nonetheless, hoteliers are constantly challenged with business sustainability. Notably, sustaining a hotel business should begin with understanding the customers’ beh...
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | أطروحة |
| اللغة: | eng eng |
| منشور في: |
2021
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://etd.uum.edu.my/9684/1/s902564_01.pdf https://etd.uum.edu.my/9684/2/s902564_02.pdf |
| الوسوم: |
إضافة وسم
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