The influence of perceived value, satisfaction and commitment on electronic word-of-mouth of Chinese hotel guests in Malaysia
The remarkable growth of China outbound tourism is a sign of increased opportunities to worldwide hotel industry, including Malaysia. Nonetheless, hoteliers are constantly challenged with business sustainability. Notably, sustaining a hotel business should begin with understanding the customers’ beh...
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| 主要作者: | |
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| 格式: | Thesis |
| 語言: | eng eng |
| 出版: |
2021
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| 主題: | |
| 在線閱讀: | https://etd.uum.edu.my/9684/1/s902564_01.pdf https://etd.uum.edu.my/9684/2/s902564_02.pdf |
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