Characteristics and critical success factors for community-based corporate social responsibility in the hotel sector
Despite an increasing adoption of Corporate Social Responsibility (CSR) among hotels in Phuket, Thailand, the local community is still not better off socioeconomically. This study addressed this issue by exploring the current community-based CSR practices, identified the characteristics and the Crit...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/9727/1/s901524_01.pdf https://etd.uum.edu.my/9727/2/s901524_02.pdf |
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| Summary: | Despite an increasing adoption of Corporate Social Responsibility (CSR) among hotels in Phuket, Thailand, the local community is still not better off socioeconomically. This study addressed this issue by exploring the current community-based CSR practices, identified the characteristics and the Critical Success Factors (CSFs) of successful community-based CSR among five-star hotels in all three districts in Phuket which includes Mueang Phuket, Kathu, and Thalang districts. In-depth interviews and questionnaires were used to elicit information from 18 senior managers of five-star hotels, 15 community leaders, 400 hoteliers, and 400 residents. Qualitative data were analyzed by using content analysis and thematic analysis. Quantitative data were analyzed by using Statistical Package for Social Sciences (SPSS). Demographic characteristics of respondents, the number of hotels’ community-based CSR in which hoteliers participated, what the local residents received, and their actual needs were analyzed using descriptive statistics. Meanwhile, the opinions on the CSFs of successful community-based CSR were analyzed using T-test to compare the mean value of hoteliers and residents. The study’s findings provide useful information about community-based CSR practices among different types of five-star hotels in Phuket. The study’s findings also present the essential characteristics that a community-based CSR project should have in each district of Phuket. The results showed that saving the environment was the type of community-based CSR that all three districts needed. Apart from that, all three districts have different needs. This can help the hotel industry, the government, and other sectors to create sustainable community-based CSR projects that meet the needs of each area. Finally, the study’s findings also identify and rank twelve CSFs, and then grouped into the five main dimensions of organizational function areas which cover every aspect of an organization. The results showed that human resource management (HRM) was the most important functional area. Overall, this is an innovative work that presents the CSFs for community-based CSR within the context of the hotel industry. |
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