Characteristics and critical success factors for community-based corporate social responsibility in the hotel sector

Despite an increasing adoption of Corporate Social Responsibility (CSR) among hotels in Phuket, Thailand, the local community is still not better off socioeconomically. This study addressed this issue by exploring the current community-based CSR practices, identified the characteristics and the Crit...

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Main Author:	Khuadthong, Bussalin
Format:	Thesis
Language:	eng eng
Published:	2021
Subjects:	HD28-70 Management Industrial Management
Online Access:	https://etd.uum.edu.my/9727/1/s901524_01.pdf https://etd.uum.edu.my/9727/2/s901524_02.pdf
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id	my-uum-etd.9727
record_format	uketd_dc
spelling	my-uum-etd.97272024-07-22T07:53:01Z Characteristics and critical success factors for community-based corporate social responsibility in the hotel sector 2021 Khuadthong, Bussalin Kasim, Azilah Ghazali Shafie Graduate School of Government Ghazali Shafie Graduate School of Government HD28-70 Management. Industrial Management Despite an increasing adoption of Corporate Social Responsibility (CSR) among hotels in Phuket, Thailand, the local community is still not better off socioeconomically. This study addressed this issue by exploring the current community-based CSR practices, identified the characteristics and the Critical Success Factors (CSFs) of successful community-based CSR among five-star hotels in all three districts in Phuket which includes Mueang Phuket, Kathu, and Thalang districts. In-depth interviews and questionnaires were used to elicit information from 18 senior managers of five-star hotels, 15 community leaders, 400 hoteliers, and 400 residents. Qualitative data were analyzed by using content analysis and thematic analysis. Quantitative data were analyzed by using Statistical Package for Social Sciences (SPSS). Demographic characteristics of respondents, the number of hotels’ community-based CSR in which hoteliers participated, what the local residents received, and their actual needs were analyzed using descriptive statistics. Meanwhile, the opinions on the CSFs of successful community-based CSR were analyzed using T-test to compare the mean value of hoteliers and residents. The study’s findings provide useful information about community-based CSR practices among different types of five-star hotels in Phuket. The study’s findings also present the essential characteristics that a community-based CSR project should have in each district of Phuket. The results showed that saving the environment was the type of community-based CSR that all three districts needed. Apart from that, all three districts have different needs. This can help the hotel industry, the government, and other sectors to create sustainable community-based CSR projects that meet the needs of each area. Finally, the study’s findings also identify and rank twelve CSFs, and then grouped into the five main dimensions of organizational function areas which cover every aspect of an organization. The results showed that human resource management (HRM) was the most important functional area. Overall, this is an innovative work that presents the CSFs for community-based CSR within the context of the hotel industry. 2021 Thesis https://etd.uum.edu.my/9727/ https://etd.uum.edu.my/9727/1/s901524_01.pdf text eng public https://etd.uum.edu.my/9727/2/s901524_02.pdf text eng public other doctoral Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Kasim, Azilah
topic	HD28-70 Management Industrial Management
spellingShingle	HD28-70 Management Industrial Management Khuadthong, Bussalin Characteristics and critical success factors for community-based corporate social responsibility in the hotel sector
description	Despite an increasing adoption of Corporate Social Responsibility (CSR) among hotels in Phuket, Thailand, the local community is still not better off socioeconomically. This study addressed this issue by exploring the current community-based CSR practices, identified the characteristics and the Critical Success Factors (CSFs) of successful community-based CSR among five-star hotels in all three districts in Phuket which includes Mueang Phuket, Kathu, and Thalang districts. In-depth interviews and questionnaires were used to elicit information from 18 senior managers of five-star hotels, 15 community leaders, 400 hoteliers, and 400 residents. Qualitative data were analyzed by using content analysis and thematic analysis. Quantitative data were analyzed by using Statistical Package for Social Sciences (SPSS). Demographic characteristics of respondents, the number of hotels’ community-based CSR in which hoteliers participated, what the local residents received, and their actual needs were analyzed using descriptive statistics. Meanwhile, the opinions on the CSFs of successful community-based CSR were analyzed using T-test to compare the mean value of hoteliers and residents. The study’s findings provide useful information about community-based CSR practices among different types of five-star hotels in Phuket. The study’s findings also present the essential characteristics that a community-based CSR project should have in each district of Phuket. The results showed that saving the environment was the type of community-based CSR that all three districts needed. Apart from that, all three districts have different needs. This can help the hotel industry, the government, and other sectors to create sustainable community-based CSR projects that meet the needs of each area. Finally, the study’s findings also identify and rank twelve CSFs, and then grouped into the five main dimensions of organizational function areas which cover every aspect of an organization. The results showed that human resource management (HRM) was the most important functional area. Overall, this is an innovative work that presents the CSFs for community-based CSR within the context of the hotel industry.
format	Thesis
qualification_name	other
qualification_level	Doctorate
author	Khuadthong, Bussalin
author_facet	Khuadthong, Bussalin
author_sort	Khuadthong, Bussalin
title	Characteristics and critical success factors for community-based corporate social responsibility in the hotel sector
title_short	Characteristics and critical success factors for community-based corporate social responsibility in the hotel sector
title_full	Characteristics and critical success factors for community-based corporate social responsibility in the hotel sector
title_fullStr	Characteristics and critical success factors for community-based corporate social responsibility in the hotel sector
title_full_unstemmed	Characteristics and critical success factors for community-based corporate social responsibility in the hotel sector
title_sort	characteristics and critical success factors for community-based corporate social responsibility in the hotel sector
granting_institution	Universiti Utara Malaysia
granting_department	Ghazali Shafie Graduate School of Government
publishDate	2021
url	https://etd.uum.edu.my/9727/1/s901524_01.pdf https://etd.uum.edu.my/9727/2/s901524_02.pdf
_version_	1811772590891466752

Characteristics and critical success factors for community-based corporate social responsibility in the hotel sector

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