Design of a Web-based Marketing Application For Handicraft Operator in Kedah.

As Information Technology (IT) advancement is running at a remarkable pace,Malaysia has adopted it in various sectors such as manufacturing, banking, finance,telecommunication, and many more. E-marketing for Handicraft Industry (HI) in Malaysia is at its infancy level. In order for handicraft indus...

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主要作者: Abdulla, Abdusalam Abdulazez
格式: Thesis
語言:eng
出版: 2007
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在線閱讀:https://etd.uum.edu.my/98/1/abdusalam_abdulazez_abdulla.pdf
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總結:As Information Technology (IT) advancement is running at a remarkable pace,Malaysia has adopted it in various sectors such as manufacturing, banking, finance,telecommunication, and many more. E-marketing for Handicraft Industry (HI) in Malaysia is at its infancy level. In order for handicraft industry to be internet-based transactional,the research has suggested the development of an E-marketing system for Handicraft Industry in the light to generate higher value-added economy. Moreover, the study sought for handicraft industry in Malaysia to constantly adopt new technological innovations one way or another in order to improve or keep their efficiencies or competitive advantages in the country global business.