Design of a Web-based Marketing Application For Handicraft Operator in Kedah.
As Information Technology (IT) advancement is running at a remarkable pace,Malaysia has adopted it in various sectors such as manufacturing, banking, finance,telecommunication, and many more. E-marketing for Handicraft Industry (HI) in Malaysia is at its infancy level. In order for handicraft indus...
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| Format: | Thesis |
| Language: | eng |
| Published: |
2007
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/98/1/abdusalam_abdulazez_abdulla.pdf |
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| Summary: | As Information Technology (IT) advancement is running at a remarkable pace,Malaysia has adopted it in various sectors such as manufacturing, banking, finance,telecommunication, and many more. E-marketing for Handicraft Industry
(HI) in Malaysia is at its infancy level. In order for handicraft industry to be internet-based transactional,the research has suggested the development of an E-marketing
system for Handicraft Industry in the light to generate higher value-added economy. Moreover, the study sought for handicraft industry in Malaysia to constantly adopt new technological innovations one way or another in order to
improve or keep their efficiencies or competitive advantages in the country global business. |
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