Kajian Pemasaran Padi di Kompleks Bernas Sungai Baru Alor Setar, Kedah Darul Aman

Padiberas Nasional Berhad (BERNAS) is an organization which is given a responsibility regarding national paddy and rice industry whether in the process of buying paddy or rice distribution. Therefore the aim of this study is to do research on marketing strategy taken by BERNAS to attract farmers to...

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Main Author:	Wan Rafiah, Wan Puteh
Format:	Thesis
Language:	eng eng
Published:	2002
Subjects:	HD Industries Land use Labor.
Online Access:	https://etd.uum.edu.my/980/1/WAN_RAFIAH_WAN_PUTEH.pdf https://etd.uum.edu.my/980/2/1.WAN_RAFIAH_WAN_PUTEH.pdf
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id	my-uum-etd.980
record_format	uketd_dc
spelling	my-uum-etd.9802013-07-24T12:09:55Z Kajian Pemasaran Padi di Kompleks Bernas Sungai Baru Alor Setar, Kedah Darul Aman 2002 Wan Rafiah, Wan Puteh Sekolah Siswazah Graduate School HD Industries. Land use. Labor. Padiberas Nasional Berhad (BERNAS) is an organization which is given a responsibility regarding national paddy and rice industry whether in the process of buying paddy or rice distribution. Therefore the aim of this study is to do research on marketing strategy taken by BERNAS to attract farmers to sell their product to BERNAS. This can be observed through the role played by public relation officer of the Kompleks BERNAS Sungai Baru, Alor Setar, Kedah which mingle among farmers. Identified strategies which being used like 'masuk ke kampung,' giving explaination and incentives to farmers, help and other methods to encouraged them to sell paddy to that complex. Exterior influence like lorry broker also play an important role whether to bring paddy to the complex or to the rice mill with the permission from the farmers. The method used in this study is quantitative research. The number of farmers being involved in this research is 110 as they are the BERNAS target to practice marketing strategy activities. Results of the questionnaires shows that incentives given by BERNAS to the farmers were the factors why they sell paddy to the complex. Marketing strategy factor truly have strong influence against effective strategy used by Kompleks BERNAS Sungai Baru in paddy buying. 2002 Thesis https://etd.uum.edu.my/980/ https://etd.uum.edu.my/980/1/WAN_RAFIAH_WAN_PUTEH.pdf application/pdf eng validuser https://etd.uum.edu.my/980/2/1.WAN_RAFIAH_WAN_PUTEH.pdf application/pdf eng public masters masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
topic	HD Industries Land use Labor.
spellingShingle	HD Industries Land use Labor. Wan Rafiah, Wan Puteh Kajian Pemasaran Padi di Kompleks Bernas Sungai Baru Alor Setar, Kedah Darul Aman
description	Padiberas Nasional Berhad (BERNAS) is an organization which is given a responsibility regarding national paddy and rice industry whether in the process of buying paddy or rice distribution. Therefore the aim of this study is to do research on marketing strategy taken by BERNAS to attract farmers to sell their product to BERNAS. This can be observed through the role played by public relation officer of the Kompleks BERNAS Sungai Baru, Alor Setar, Kedah which mingle among farmers. Identified strategies which being used like 'masuk ke kampung,' giving explaination and incentives to farmers, help and other methods to encouraged them to sell paddy to that complex. Exterior influence like lorry broker also play an important role whether to bring paddy to the complex or to the rice mill with the permission from the farmers. The method used in this study is quantitative research. The number of farmers being involved in this research is 110 as they are the BERNAS target to practice marketing strategy activities. Results of the questionnaires shows that incentives given by BERNAS to the farmers were the factors why they sell paddy to the complex. Marketing strategy factor truly have strong influence against effective strategy used by Kompleks BERNAS Sungai Baru in paddy buying.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Wan Rafiah, Wan Puteh
author_facet	Wan Rafiah, Wan Puteh
author_sort	Wan Rafiah, Wan Puteh
title	Kajian Pemasaran Padi di Kompleks Bernas Sungai Baru Alor Setar, Kedah Darul Aman
title_short	Kajian Pemasaran Padi di Kompleks Bernas Sungai Baru Alor Setar, Kedah Darul Aman
title_full	Kajian Pemasaran Padi di Kompleks Bernas Sungai Baru Alor Setar, Kedah Darul Aman
title_fullStr	Kajian Pemasaran Padi di Kompleks Bernas Sungai Baru Alor Setar, Kedah Darul Aman
title_full_unstemmed	Kajian Pemasaran Padi di Kompleks Bernas Sungai Baru Alor Setar, Kedah Darul Aman
title_sort	kajian pemasaran padi di kompleks bernas sungai baru alor setar, kedah darul aman
granting_institution	Universiti Utara Malaysia
granting_department	Sekolah Siswazah
publishDate	2002
url	https://etd.uum.edu.my/980/1/WAN_RAFIAH_WAN_PUTEH.pdf https://etd.uum.edu.my/980/2/1.WAN_RAFIAH_WAN_PUTEH.pdf
_version_	1747827059106775040

Kajian Pemasaran Padi di Kompleks Bernas Sungai Baru Alor Setar, Kedah Darul Aman

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