Exploring the concept and consequences of green campaign on social media platforms

The environmental damages have been caused by many factors and most of it is plastic waste. Countless policies have been created to limit the usage of plastic bags globally but still, it is very popular among consumers. Many green campaigns show ineffectiveness when the rate of recycling and plastic...

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Main Author:	Rafidahtul, Abdul Rahim
Format:	Thesis
Language:	eng eng
Published:	2022
Subjects:	T58.5-58.64 Information technology TK5101-6720 Telecommunication GE Environmental Sciences TK6570 Mobile Communication System.
Online Access:	https://etd.uum.edu.my/9831/1/permission%20to%20deposit-grant%20the%20permission-902707.pdf https://etd.uum.edu.my/9831/2/s902707_01.pdf
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id	my-uum-etd.9831
record_format	uketd_dc
spelling	my-uum-etd.98312022-09-11T04:08:11Z Exploring the concept and consequences of green campaign on social media platforms 2022 Rafidahtul, Abdul Rahim Abdul Rahman, Nik Adzrieman Sharipudin, Mohamad Noor Salehhuddin Awang Had Salleh Graduate School of Arts & Sciences Awang Had Salleh Graduate School of Art & Sciences T58.5-58.64 Information technology TK5101-6720 Telecommunication GE Environmental Sciences TK6570 Mobile Communication System. The environmental damages have been caused by many factors and most of it is plastic waste. Countless policies have been created to limit the usage of plastic bags globally but still, it is very popular among consumers. Many green campaigns show ineffectiveness when the rate of recycling and plastic use is devastating. The research objective is to understand the concept of the green campaign among consumers and to analyze the consequences of the green campaign in Penang. This research emphasizes the types of social media to create awareness for the green campaign and also reasons to sustain green campaign in Penang Island. This research applied a qualitative research approach and semi-structured interviews with 16 informants in Penang. Each informant chosen using purposive sampling method and need to fill in the criteria such as: lived in Penang for the past 10 years, aware of the No Plastic Bag Campaign and have at least one social media account. This research used the Nvivo method to analyse the qualitative survey to finalize the result. The finding shows that policy plays an important role to ensure society to apply green behaviour such as not using plastic bags; however, lacking facilities is the one that needs to improve as it tends to demotivate them from starting recycling at home. The best social media platform is Facebook, Instagram and Twitter as the communication medium. The informant understand the concept of the green campaign as saving or taking care of the environment but mentioned how they tend to buy the charged plastic bag even with the awareness of what is the consequences of plastic bags to nature. This behavior shows the existence of Cognitive Dissonance theory as the extended theory in Theory of Planned Behavior (TPB) that support the idea of why conflict happens in the behavior intention under the TPB model. 2022 Thesis https://etd.uum.edu.my/9831/ https://etd.uum.edu.my/9831/1/permission%20to%20deposit-grant%20the%20permission-902707.pdf text eng staffonly https://etd.uum.edu.my/9831/2/s902707_01.pdf text eng public other doctoral Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Abdul Rahman, Nik Adzrieman Sharipudin, Mohamad Noor Salehhuddin
topic	T58.5-58.64 Information technology TK5101-6720 Telecommunication GE Environmental Sciences TK6570 Mobile Communication System.
spellingShingle	T58.5-58.64 Information technology TK5101-6720 Telecommunication GE Environmental Sciences TK6570 Mobile Communication System. Rafidahtul, Abdul Rahim Exploring the concept and consequences of green campaign on social media platforms
description	The environmental damages have been caused by many factors and most of it is plastic waste. Countless policies have been created to limit the usage of plastic bags globally but still, it is very popular among consumers. Many green campaigns show ineffectiveness when the rate of recycling and plastic use is devastating. The research objective is to understand the concept of the green campaign among consumers and to analyze the consequences of the green campaign in Penang. This research emphasizes the types of social media to create awareness for the green campaign and also reasons to sustain green campaign in Penang Island. This research applied a qualitative research approach and semi-structured interviews with 16 informants in Penang. Each informant chosen using purposive sampling method and need to fill in the criteria such as: lived in Penang for the past 10 years, aware of the No Plastic Bag Campaign and have at least one social media account. This research used the Nvivo method to analyse the qualitative survey to finalize the result. The finding shows that policy plays an important role to ensure society to apply green behaviour such as not using plastic bags; however, lacking facilities is the one that needs to improve as it tends to demotivate them from starting recycling at home. The best social media platform is Facebook, Instagram and Twitter as the communication medium. The informant understand the concept of the green campaign as saving or taking care of the environment but mentioned how they tend to buy the charged plastic bag even with the awareness of what is the consequences of plastic bags to nature. This behavior shows the existence of Cognitive Dissonance theory as the extended theory in Theory of Planned Behavior (TPB) that support the idea of why conflict happens in the behavior intention under the TPB model.
format	Thesis
qualification_name	other
qualification_level	Doctorate
author	Rafidahtul, Abdul Rahim
author_facet	Rafidahtul, Abdul Rahim
author_sort	Rafidahtul, Abdul Rahim
title	Exploring the concept and consequences of green campaign on social media platforms
title_short	Exploring the concept and consequences of green campaign on social media platforms
title_full	Exploring the concept and consequences of green campaign on social media platforms
title_fullStr	Exploring the concept and consequences of green campaign on social media platforms
title_full_unstemmed	Exploring the concept and consequences of green campaign on social media platforms
title_sort	exploring the concept and consequences of green campaign on social media platforms
granting_institution	Universiti Utara Malaysia
granting_department	Awang Had Salleh Graduate School of Arts & Sciences
publishDate	2022
url	https://etd.uum.edu.my/9831/1/permission%20to%20deposit-grant%20the%20permission-902707.pdf https://etd.uum.edu.my/9831/2/s902707_01.pdf
_version_	1747828684235997184

Exploring the concept and consequences of green campaign on social media platforms

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