The influence of service marketing mix on customer loyalty towards telecommunication service provider in Malaysia
This study aims to determine the relationship between the service marketing mix and customer loyalty towards Malaysian telecommunications service providers. In this study, the service marketing mix's dimensions are represented by product, price, place, promotion, people, process, and physical...
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| Main Author: | |
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| Format: | Thesis |
| Language: | eng eng eng |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/9861/6/permission%20to%20use-not%20allowed.pdf https://etd.uum.edu.my/9861/4/s826364_01.pdf https://etd.uum.edu.my/9861/5/s826364_02.pdf |
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