Corporate social responsibility rhetoric and legitimacy in Indonesian Islamic banking

The future of the Indonesian Islamic bank industry is promising; however, its market share is still small. Islamic banks should strive to be accepted by stakeholders to acquire organizational legitimacy. Therefore, the impact of banks' activities on society's welfare is a significant conce...

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Main Author: Jahja, Adi Susilo
Format: Thesis
Language:eng
eng
Published: 2022
Subjects:
Online Access:https://etd.uum.edu.my/9868/1/depositpermission_s900955.pdf
https://etd.uum.edu.my/9868/2/s900955_01.pdf
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spelling my-uum-etd.98682022-09-22T04:52:40Z Corporate social responsibility rhetoric and legitimacy in Indonesian Islamic banking 2022 Jahja, Adi Susilo Sri Ramalu, Subramaniam Ahmad Razimi, Mohd. Shahril College of Business (COB) College of Business (COB) HD2709-2930.7 Corporations The future of the Indonesian Islamic bank industry is promising; however, its market share is still small. Islamic banks should strive to be accepted by stakeholders to acquire organizational legitimacy. Therefore, the impact of banks' activities on society's welfare is a significant concern. To get attention, comprehension, and conviction from stakeholders, banks should communicate their corporate social responsibilities (CSR) activities to stakeholders. Consequently, CSR rhetoric is essential. Previous studies have been conducted in the Western setting, none in the Indonesian Islamic banking context. The primary question of this research is how CSR rhetoric can be used to achieve legitimacy in the Indonesian Islamic banking context. The study uses an Islamic perspective and employs qualitative case study. This was done by investigating the two biggest Indonesian Islamic banks, Bank Syariah Mandiri and Bank Muamalat Indonesia. Data collection was conducted by interviewing six managers in charge of this issue and by collecting documents. Data analysis was carried out by categorizing the codes that emerge from interview transcription and written documents by employing Atlas.ti 7 application. Subsequently, categories and sub-categories are logically connected to make a plausible explanation. To enhance trustworthiness, this study employs purposive sampling, triangulation, and peer review. As a result, this study (1) reveals the concept of Shariah legitimacy of the Indonesian Islamic bank, (2) offers a new Islamic CSR definition, and (3) explains how rhetoric CSR can enhance Shariah legitimacy. This study contributes to the study of CSR rhetoric. Theoretically, it introduces the term Shariah legitimacy and provides a new definition of Islamic CSR. Practically, it offers CSR rhetoric strategies to achieve Shariah legitimacy. Through these strategies, Islamic banks can strengthen their existence and expand their market share. Methodologically, unlike previous studies, it uses interpretivism paradigm. For future research, this study can be expanded to other Islamic banks, replicated to different contexts, involve more cases to gain more insights, expanded further to develop quantitative evaluation criteria, and extended by investigating stakeholders' perspectives. 2022 Thesis https://etd.uum.edu.my/9868/ https://etd.uum.edu.my/9868/1/depositpermission_s900955.pdf text eng staffonly https://etd.uum.edu.my/9868/2/s900955_01.pdf text eng public other doctoral Universiti Utara Malaysia
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Sri Ramalu, Subramaniam
Ahmad Razimi, Mohd. Shahril
topic HD2709-2930.7 Corporations
spellingShingle HD2709-2930.7 Corporations
Jahja, Adi Susilo
Corporate social responsibility rhetoric and legitimacy in Indonesian Islamic banking
description The future of the Indonesian Islamic bank industry is promising; however, its market share is still small. Islamic banks should strive to be accepted by stakeholders to acquire organizational legitimacy. Therefore, the impact of banks' activities on society's welfare is a significant concern. To get attention, comprehension, and conviction from stakeholders, banks should communicate their corporate social responsibilities (CSR) activities to stakeholders. Consequently, CSR rhetoric is essential. Previous studies have been conducted in the Western setting, none in the Indonesian Islamic banking context. The primary question of this research is how CSR rhetoric can be used to achieve legitimacy in the Indonesian Islamic banking context. The study uses an Islamic perspective and employs qualitative case study. This was done by investigating the two biggest Indonesian Islamic banks, Bank Syariah Mandiri and Bank Muamalat Indonesia. Data collection was conducted by interviewing six managers in charge of this issue and by collecting documents. Data analysis was carried out by categorizing the codes that emerge from interview transcription and written documents by employing Atlas.ti 7 application. Subsequently, categories and sub-categories are logically connected to make a plausible explanation. To enhance trustworthiness, this study employs purposive sampling, triangulation, and peer review. As a result, this study (1) reveals the concept of Shariah legitimacy of the Indonesian Islamic bank, (2) offers a new Islamic CSR definition, and (3) explains how rhetoric CSR can enhance Shariah legitimacy. This study contributes to the study of CSR rhetoric. Theoretically, it introduces the term Shariah legitimacy and provides a new definition of Islamic CSR. Practically, it offers CSR rhetoric strategies to achieve Shariah legitimacy. Through these strategies, Islamic banks can strengthen their existence and expand their market share. Methodologically, unlike previous studies, it uses interpretivism paradigm. For future research, this study can be expanded to other Islamic banks, replicated to different contexts, involve more cases to gain more insights, expanded further to develop quantitative evaluation criteria, and extended by investigating stakeholders' perspectives.
format Thesis
qualification_name other
qualification_level Doctorate
author Jahja, Adi Susilo
author_facet Jahja, Adi Susilo
author_sort Jahja, Adi Susilo
title Corporate social responsibility rhetoric and legitimacy in Indonesian Islamic banking
title_short Corporate social responsibility rhetoric and legitimacy in Indonesian Islamic banking
title_full Corporate social responsibility rhetoric and legitimacy in Indonesian Islamic banking
title_fullStr Corporate social responsibility rhetoric and legitimacy in Indonesian Islamic banking
title_full_unstemmed Corporate social responsibility rhetoric and legitimacy in Indonesian Islamic banking
title_sort corporate social responsibility rhetoric and legitimacy in indonesian islamic banking
granting_institution Universiti Utara Malaysia
granting_department College of Business (COB)
publishDate 2022
url https://etd.uum.edu.my/9868/1/depositpermission_s900955.pdf
https://etd.uum.edu.my/9868/2/s900955_01.pdf
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