Evaluation of international tourists’ satisfaction towards Bangladesh as a tourist destination

This study aims to evaluate the influence of destination attributes on international tourists’ satisfaction within the context of Bangladesh. It also aims to investigate how their age and nationality affect their satisfaction levels. Using purposive sampling method, data collected from 387 internati...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Biswas, Chhanda
التنسيق: أطروحة
اللغة:eng
eng
eng
منشور في: 2022
الموضوعات:
الوصول للمادة أونلاين:https://etd.uum.edu.my/9890/1/depositpermission-not%20allow_s902084.pdf
https://etd.uum.edu.my/9890/2/s902084_01.pdf
https://etd.uum.edu.my/9890/3/s902084_02.pdf
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spelling my-uum-etd.98902022-09-28T07:59:22Z Evaluation of international tourists’ satisfaction towards Bangladesh as a tourist destination 2022 Biswas, Chhanda Omar, Hamimi Rashid Radha, Jasmine Zea Raziah Radha Ghazali Shafie Graduate School of Government Ghazali Shafie Graduate School of Government G154.9-155.8 Travel and state. Tourism This study aims to evaluate the influence of destination attributes on international tourists’ satisfaction within the context of Bangladesh. It also aims to investigate how their age and nationality affect their satisfaction levels. Using purposive sampling method, data collected from 387 international tourists were analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM) technique. The results of hypotheses testing confirmed that six destination attributes namely attraction, activity, amenity, accommodation, accessibility and safety had a significant positive influence on tourist satisfaction. Additionally, tourists’ age moderated the relationship between attraction, accommodation, safety and tourist satisfaction but did not moderate the relationship between activity, amenity, accessibility and tourist satisfaction. Furthermore, tourists’ nationality moderated the relationship between attraction, accessibility and tourist satisfaction but did not moderate the relationship between activity, amenity, accommodation, safety and tourist satisfaction. The novelty of this study is pioneering the integration of safety as an addition to the five destination attributes classified in the Holiday Satisfaction (HOLSAT) model. This study, therefore, adds to the existing literature by empirically extending HOLSAT destination attributes and explaining the moderating effects of tourists’ age and nationality on tourist satisfaction. It is suggested that further studies should extend the horizon by capturing the intention of international tourists to revisit and recommend Bangladesh as a tourist destination to others. 2022 Thesis https://etd.uum.edu.my/9890/ https://etd.uum.edu.my/9890/1/depositpermission-not%20allow_s902084.pdf text eng staffonly https://etd.uum.edu.my/9890/2/s902084_01.pdf text eng staffonly https://etd.uum.edu.my/9890/3/s902084_02.pdf text eng staffonly other doctoral Universiti Utara Malaysia
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
eng
advisor Omar, Hamimi
Rashid Radha, Jasmine Zea Raziah Radha
topic G154.9-155.8 Travel and state
Tourism
spellingShingle G154.9-155.8 Travel and state
Tourism
Biswas, Chhanda
Evaluation of international tourists’ satisfaction towards Bangladesh as a tourist destination
description This study aims to evaluate the influence of destination attributes on international tourists’ satisfaction within the context of Bangladesh. It also aims to investigate how their age and nationality affect their satisfaction levels. Using purposive sampling method, data collected from 387 international tourists were analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM) technique. The results of hypotheses testing confirmed that six destination attributes namely attraction, activity, amenity, accommodation, accessibility and safety had a significant positive influence on tourist satisfaction. Additionally, tourists’ age moderated the relationship between attraction, accommodation, safety and tourist satisfaction but did not moderate the relationship between activity, amenity, accessibility and tourist satisfaction. Furthermore, tourists’ nationality moderated the relationship between attraction, accessibility and tourist satisfaction but did not moderate the relationship between activity, amenity, accommodation, safety and tourist satisfaction. The novelty of this study is pioneering the integration of safety as an addition to the five destination attributes classified in the Holiday Satisfaction (HOLSAT) model. This study, therefore, adds to the existing literature by empirically extending HOLSAT destination attributes and explaining the moderating effects of tourists’ age and nationality on tourist satisfaction. It is suggested that further studies should extend the horizon by capturing the intention of international tourists to revisit and recommend Bangladesh as a tourist destination to others.
format Thesis
qualification_name other
qualification_level Doctorate
author Biswas, Chhanda
author_facet Biswas, Chhanda
author_sort Biswas, Chhanda
title Evaluation of international tourists’ satisfaction towards Bangladesh as a tourist destination
title_short Evaluation of international tourists’ satisfaction towards Bangladesh as a tourist destination
title_full Evaluation of international tourists’ satisfaction towards Bangladesh as a tourist destination
title_fullStr Evaluation of international tourists’ satisfaction towards Bangladesh as a tourist destination
title_full_unstemmed Evaluation of international tourists’ satisfaction towards Bangladesh as a tourist destination
title_sort evaluation of international tourists’ satisfaction towards bangladesh as a tourist destination
granting_institution Universiti Utara Malaysia
granting_department Ghazali Shafie Graduate School of Government
publishDate 2022
url https://etd.uum.edu.my/9890/1/depositpermission-not%20allow_s902084.pdf
https://etd.uum.edu.my/9890/2/s902084_01.pdf
https://etd.uum.edu.my/9890/3/s902084_02.pdf
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