Evaluation of international tourists’ satisfaction towards Bangladesh as a tourist destination

This study aims to evaluate the influence of destination attributes on international tourists’ satisfaction within the context of Bangladesh. It also aims to investigate how their age and nationality affect their satisfaction levels. Using purposive sampling method, data collected from 387 internati...

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التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Biswas, Chhanda
التنسيق:	أطروحة
اللغة:	eng eng eng
منشور في:	2022
الموضوعات:	G154.9-155.8 Travel and state Tourism
الوصول للمادة أونلاين:	https://etd.uum.edu.my/9890/1/depositpermission-not%20allow_s902084.pdf https://etd.uum.edu.my/9890/2/s902084_01.pdf https://etd.uum.edu.my/9890/3/s902084_02.pdf
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id	my-uum-etd.9890
record_format	uketd_dc
spelling	my-uum-etd.98902022-09-28T07:59:22Z Evaluation of international tourists’ satisfaction towards Bangladesh as a tourist destination 2022 Biswas, Chhanda Omar, Hamimi Rashid Radha, Jasmine Zea Raziah Radha Ghazali Shafie Graduate School of Government Ghazali Shafie Graduate School of Government G154.9-155.8 Travel and state. Tourism This study aims to evaluate the influence of destination attributes on international tourists’ satisfaction within the context of Bangladesh. It also aims to investigate how their age and nationality affect their satisfaction levels. Using purposive sampling method, data collected from 387 international tourists were analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM) technique. The results of hypotheses testing confirmed that six destination attributes namely attraction, activity, amenity, accommodation, accessibility and safety had a significant positive influence on tourist satisfaction. Additionally, tourists’ age moderated the relationship between attraction, accommodation, safety and tourist satisfaction but did not moderate the relationship between activity, amenity, accessibility and tourist satisfaction. Furthermore, tourists’ nationality moderated the relationship between attraction, accessibility and tourist satisfaction but did not moderate the relationship between activity, amenity, accommodation, safety and tourist satisfaction. The novelty of this study is pioneering the integration of safety as an addition to the five destination attributes classified in the Holiday Satisfaction (HOLSAT) model. This study, therefore, adds to the existing literature by empirically extending HOLSAT destination attributes and explaining the moderating effects of tourists’ age and nationality on tourist satisfaction. It is suggested that further studies should extend the horizon by capturing the intention of international tourists to revisit and recommend Bangladesh as a tourist destination to others. 2022 Thesis https://etd.uum.edu.my/9890/ https://etd.uum.edu.my/9890/1/depositpermission-not%20allow_s902084.pdf text eng staffonly https://etd.uum.edu.my/9890/2/s902084_01.pdf text eng staffonly https://etd.uum.edu.my/9890/3/s902084_02.pdf text eng staffonly other doctoral Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng eng
advisor	Omar, Hamimi Rashid Radha, Jasmine Zea Raziah Radha
topic	G154.9-155.8 Travel and state Tourism
spellingShingle	G154.9-155.8 Travel and state Tourism Biswas, Chhanda Evaluation of international tourists’ satisfaction towards Bangladesh as a tourist destination
description	This study aims to evaluate the influence of destination attributes on international tourists’ satisfaction within the context of Bangladesh. It also aims to investigate how their age and nationality affect their satisfaction levels. Using purposive sampling method, data collected from 387 international tourists were analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM) technique. The results of hypotheses testing confirmed that six destination attributes namely attraction, activity, amenity, accommodation, accessibility and safety had a significant positive influence on tourist satisfaction. Additionally, tourists’ age moderated the relationship between attraction, accommodation, safety and tourist satisfaction but did not moderate the relationship between activity, amenity, accessibility and tourist satisfaction. Furthermore, tourists’ nationality moderated the relationship between attraction, accessibility and tourist satisfaction but did not moderate the relationship between activity, amenity, accommodation, safety and tourist satisfaction. The novelty of this study is pioneering the integration of safety as an addition to the five destination attributes classified in the Holiday Satisfaction (HOLSAT) model. This study, therefore, adds to the existing literature by empirically extending HOLSAT destination attributes and explaining the moderating effects of tourists’ age and nationality on tourist satisfaction. It is suggested that further studies should extend the horizon by capturing the intention of international tourists to revisit and recommend Bangladesh as a tourist destination to others.
format	Thesis
qualification_name	other
qualification_level	Doctorate
author	Biswas, Chhanda
author_facet	Biswas, Chhanda
author_sort	Biswas, Chhanda
title	Evaluation of international tourists’ satisfaction towards Bangladesh as a tourist destination
title_short	Evaluation of international tourists’ satisfaction towards Bangladesh as a tourist destination
title_full	Evaluation of international tourists’ satisfaction towards Bangladesh as a tourist destination
title_fullStr	Evaluation of international tourists’ satisfaction towards Bangladesh as a tourist destination
title_full_unstemmed	Evaluation of international tourists’ satisfaction towards Bangladesh as a tourist destination
title_sort	evaluation of international tourists’ satisfaction towards bangladesh as a tourist destination
granting_institution	Universiti Utara Malaysia
granting_department	Ghazali Shafie Graduate School of Government
publishDate	2022
url	https://etd.uum.edu.my/9890/1/depositpermission-not%20allow_s902084.pdf https://etd.uum.edu.my/9890/2/s902084_01.pdf https://etd.uum.edu.my/9890/3/s902084_02.pdf
_version_	1747828695269113856

Evaluation of international tourists’ satisfaction towards Bangladesh as a tourist destination

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