The effect of marketing competency, organizational culture on business strategy and performance of pharmaceutical retailers in peninsular Malaysia

This study was an attempt to examine the effect of moderating factor variables namely, marketing competency and organizational culture on the relationship between business strategy and performance of pharmaceutical retailers. This study used contingency models and the study approach was quantitative...

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Main Author:	Usry, Abdullah
Format:	Thesis
Language:	eng eng
Published:	2021
Subjects:	HD28-70 Management Industrial Management HD58.7 Organizational Behavior. HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/9899/1/permission%20to%20deposit-grant%20the%20permission-95489.pdf https://etd.uum.edu.my/9899/2/s95489_01.pdf
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id	my-uum-etd.9899
record_format	uketd_dc
spelling	my-uum-etd.98992022-09-28T08:11:51Z The effect of marketing competency, organizational culture on business strategy and performance of pharmaceutical retailers in peninsular Malaysia 2021 Usry, Abdullah Abdul Kadir, Kadzrina School of Business Management School of Business Management HD28-70 Management. Industrial Management HD58.7 Organizational Behavior. HF5001-6182 Business This study was an attempt to examine the effect of moderating factor variables namely, marketing competency and organizational culture on the relationship between business strategy and performance of pharmaceutical retailers. This study used contingency models and the study approach was quantitative. To achieve the objective of the study, data were collected from 150 pharmaceutical retailers in Peninsular Malaysia. Simple linear regression analysis was then performed to look at the causal effect between the items in the business strategy and performance. After that, multiple regression analysis was performed to identify the moderating effects of marketing competency and organizational culture on the relationship between business strategy and performance. The findings from the linear regression analysis show that specialization and low cost strategy have positive impacts on the performance of pharmaceutical retailers while the channel expansion strategy did not give a positive result on the performance of pharmaceutical retailers. After performing the multiple regression analysis, it was found that the moderating variables, namely marketing competency and organizational culture positively moderate the relationship between business strategies and performance. The same result was recorded for organizational culture which positively moderates business strategy and performance relationship. This study contributes to the understanding of the role of business strategy, marketing competency and organizational culture in the success of a business entity. In addition, this study will benefit academics to obtain more knowledge on small businesses, particularly the pharmaceutical retailers. 2021 Thesis https://etd.uum.edu.my/9899/ https://etd.uum.edu.my/9899/1/permission%20to%20deposit-grant%20the%20permission-95489.pdf text eng staffonly https://etd.uum.edu.my/9899/2/s95489_01.pdf text eng public other doctoral Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Abdul Kadir, Kadzrina
topic	HD28-70 Management Industrial Management HD58.7 Organizational Behavior. HF5001-6182 Business
spellingShingle	HD28-70 Management Industrial Management HD58.7 Organizational Behavior. HF5001-6182 Business Usry, Abdullah The effect of marketing competency, organizational culture on business strategy and performance of pharmaceutical retailers in peninsular Malaysia
description	This study was an attempt to examine the effect of moderating factor variables namely, marketing competency and organizational culture on the relationship between business strategy and performance of pharmaceutical retailers. This study used contingency models and the study approach was quantitative. To achieve the objective of the study, data were collected from 150 pharmaceutical retailers in Peninsular Malaysia. Simple linear regression analysis was then performed to look at the causal effect between the items in the business strategy and performance. After that, multiple regression analysis was performed to identify the moderating effects of marketing competency and organizational culture on the relationship between business strategy and performance. The findings from the linear regression analysis show that specialization and low cost strategy have positive impacts on the performance of pharmaceutical retailers while the channel expansion strategy did not give a positive result on the performance of pharmaceutical retailers. After performing the multiple regression analysis, it was found that the moderating variables, namely marketing competency and organizational culture positively moderate the relationship between business strategies and performance. The same result was recorded for organizational culture which positively moderates business strategy and performance relationship. This study contributes to the understanding of the role of business strategy, marketing competency and organizational culture in the success of a business entity. In addition, this study will benefit academics to obtain more knowledge on small businesses, particularly the pharmaceutical retailers.
format	Thesis
qualification_name	other
qualification_level	Doctorate
author	Usry, Abdullah
author_facet	Usry, Abdullah
author_sort	Usry, Abdullah
title	The effect of marketing competency, organizational culture on business strategy and performance of pharmaceutical retailers in peninsular Malaysia
title_short	The effect of marketing competency, organizational culture on business strategy and performance of pharmaceutical retailers in peninsular Malaysia
title_full	The effect of marketing competency, organizational culture on business strategy and performance of pharmaceutical retailers in peninsular Malaysia
title_fullStr	The effect of marketing competency, organizational culture on business strategy and performance of pharmaceutical retailers in peninsular Malaysia
title_full_unstemmed	The effect of marketing competency, organizational culture on business strategy and performance of pharmaceutical retailers in peninsular Malaysia
title_sort	effect of marketing competency, organizational culture on business strategy and performance of pharmaceutical retailers in peninsular malaysia
granting_institution	Universiti Utara Malaysia
granting_department	School of Business Management
publishDate	2021
url	https://etd.uum.edu.my/9899/1/permission%20to%20deposit-grant%20the%20permission-95489.pdf https://etd.uum.edu.my/9899/2/s95489_01.pdf
_version_	1747828697487900672

The effect of marketing competency, organizational culture on business strategy and performance of pharmaceutical retailers in peninsular Malaysia

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