Factors influencing muslim tourist satisfaction toward halal tourism industry: A case study in Shah Alam, Selangor

The growing number of Muslim tourists in the world has urged many destinations to embrace the concept of Islamic tourism. Malaysia as an Islamic country has been serious on establishing a halal hub for tourism products. This research focuses on the level of satisfaction among Muslim tourist towards...

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Main Author:	Nurnazzurah, Ahmad Bakil
Format:	Thesis
Language:	eng eng eng
Published:	2019
Subjects:	G154.9-155.8 Travel and state Tourism BP174 The practice of Islam
Online Access:	https://etd.uum.edu.my/9936/1/s824614_01.pdf https://etd.uum.edu.my/9936/2/s824614_02.pdf https://etd.uum.edu.my/9936/3/s824614_references.docx
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id	my-uum-etd.9936
record_format	uketd_dc
spelling	my-uum-etd.99362022-10-05T09:10:57Z Factors influencing muslim tourist satisfaction toward halal tourism industry: A case study in Shah Alam, Selangor 2019 Nurnazzurah, Ahmad Bakil Osman, Mohd Farihal Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business G154.9-155.8 Travel and state. Tourism BP174 The practice of Islam HD28-70 Management. Industrial Management The growing number of Muslim tourists in the world has urged many destinations to embrace the concept of Islamic tourism. Malaysia as an Islamic country has been serious on establishing a halal hub for tourism products. This research focuses on the level of satisfaction among Muslim tourist towards halal tourism industry. It is intended to measure the factor that might affect the satisfaction of the Muslim tourist which includes the quality value, price value, emotional value, social value, Islamic attributes value and Muslim-friendly facilities towards halal tourism industry and travel agency. This study examines the relationships between the satisfactions with all the mentioned factors earlier. A proposed theoretical framework has been developed in this study in order to illustrate the whole research area. Hypothesized relationships are tested using survey responses from a sample of 230 respondents which consist of the Muslim tourists who were the customer from selected Muslim-friendly travel agency in Shah Alam. Results revealed a positive relationship between all the factor and the Muslim tourists satisfaction. The results reported in this research are useful to both industry and academics by providing relevant exploratory data about the satisfaction. The results should be able to recommend some suggestion on how to improve the satisfaction among the Muslim tourists. The issue of the pricing of travel packages must be spoken critically by the industry players, government as well as academician in order to obtain sustainable growth and to realize Malaysia as a halal tourism hub. 2019 Thesis https://etd.uum.edu.my/9936/ https://etd.uum.edu.my/9936/1/s824614_01.pdf text eng 2022-12-11 staffonly https://etd.uum.edu.my/9936/2/s824614_02.pdf text eng staffonly https://etd.uum.edu.my/9936/3/s824614_references.docx text eng staffonly other masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng eng
advisor	Osman, Mohd Farihal
topic	G154.9-155.8 Travel and state Tourism BP174 The practice of Islam G154.9-155.8 Travel and state Tourism
spellingShingle	G154.9-155.8 Travel and state Tourism BP174 The practice of Islam G154.9-155.8 Travel and state Tourism Nurnazzurah, Ahmad Bakil Factors influencing muslim tourist satisfaction toward halal tourism industry: A case study in Shah Alam, Selangor
description	The growing number of Muslim tourists in the world has urged many destinations to embrace the concept of Islamic tourism. Malaysia as an Islamic country has been serious on establishing a halal hub for tourism products. This research focuses on the level of satisfaction among Muslim tourist towards halal tourism industry. It is intended to measure the factor that might affect the satisfaction of the Muslim tourist which includes the quality value, price value, emotional value, social value, Islamic attributes value and Muslim-friendly facilities towards halal tourism industry and travel agency. This study examines the relationships between the satisfactions with all the mentioned factors earlier. A proposed theoretical framework has been developed in this study in order to illustrate the whole research area. Hypothesized relationships are tested using survey responses from a sample of 230 respondents which consist of the Muslim tourists who were the customer from selected Muslim-friendly travel agency in Shah Alam. Results revealed a positive relationship between all the factor and the Muslim tourists satisfaction. The results reported in this research are useful to both industry and academics by providing relevant exploratory data about the satisfaction. The results should be able to recommend some suggestion on how to improve the satisfaction among the Muslim tourists. The issue of the pricing of travel packages must be spoken critically by the industry players, government as well as academician in order to obtain sustainable growth and to realize Malaysia as a halal tourism hub.
format	Thesis
qualification_name	other
qualification_level	Master's degree
author	Nurnazzurah, Ahmad Bakil
author_facet	Nurnazzurah, Ahmad Bakil
author_sort	Nurnazzurah, Ahmad Bakil
title	Factors influencing muslim tourist satisfaction toward halal tourism industry: A case study in Shah Alam, Selangor
title_short	Factors influencing muslim tourist satisfaction toward halal tourism industry: A case study in Shah Alam, Selangor
title_full	Factors influencing muslim tourist satisfaction toward halal tourism industry: A case study in Shah Alam, Selangor
title_fullStr	Factors influencing muslim tourist satisfaction toward halal tourism industry: A case study in Shah Alam, Selangor
title_full_unstemmed	Factors influencing muslim tourist satisfaction toward halal tourism industry: A case study in Shah Alam, Selangor
title_sort	factors influencing muslim tourist satisfaction toward halal tourism industry: a case study in shah alam, selangor
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2019
url	https://etd.uum.edu.my/9936/1/s824614_01.pdf https://etd.uum.edu.my/9936/2/s824614_02.pdf https://etd.uum.edu.my/9936/3/s824614_references.docx
_version_	1747828704608780288

Factors influencing muslim tourist satisfaction toward halal tourism industry: A case study in Shah Alam, Selangor

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