Business-to-consumer (B2C) e-commerce success of fashion industry in Malaysia

In Malaysia, the growing popularity and development of business-to-consumer (B2C) e-commerce have necessitated competition between existing B2C e-commerce. This growth has opened an opportunity for many fashion businesses to leverage this platform. To access and measure how this platform can contrib...

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Main Author:	Siti Nur Afiqah, Mohammad Tarmizi
Format:	Thesis
Language:	eng eng
Published:	2021
Subjects:	HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/9944/1/depositpermission_s826370.pdf https://etd.uum.edu.my/9944/2/s826370_01.pdf
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id	my-uum-etd.9944
record_format	uketd_dc
spelling	my-uum-etd.99442022-10-12T01:53:23Z Business-to-consumer (B2C) e-commerce success of fashion industry in Malaysia 2021 Siti Nur Afiqah, Mohammad Tarmizi Jamaludin, Norzalila School of Business Management School of Business Management HF5001-6182 Business In Malaysia, the growing popularity and development of business-to-consumer (B2C) e-commerce have necessitated competition between existing B2C e-commerce. This growth has opened an opportunity for many fashion businesses to leverage this platform. To access and measure how this platform can contribute to their business success, this study has used the DeLone, and McLean IS success model 2003 in identifying the related factors. Five dimensions were examined: system quality, information quality, service quality, user satisfaction, and net benefit. Therefore, this study aims to analyze the influence of these variables to determine the major contributing factor on the B2C e-commerce fashion websites success in the fashion industry. Primarily, this study draws a quantitative method that was conducted through a survey questionnaire with 272 respondents who have experience purchasing apparel from B2C e-commerce websites. Statistical Package for Social Science (SPSS) was used to analyze the collected data, and Pearson correlation and multiple regression analysis were conducted to prove the hypothesis. These findings revealed that system quality, service quality, information quality, and user satisfaction significantly influence the net benefits of e-commerce fashion to achieve a successful online business. This study has provided theoretical implications to validate the DeLone & McLean Information Systems Success Model and practical implications. 2021 Thesis https://etd.uum.edu.my/9944/ https://etd.uum.edu.my/9944/1/depositpermission_s826370.pdf text eng staffonly https://etd.uum.edu.my/9944/2/s826370_01.pdf text eng public other masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Jamaludin, Norzalila
topic	HF5001-6182 Business
spellingShingle	HF5001-6182 Business Siti Nur Afiqah, Mohammad Tarmizi Business-to-consumer (B2C) e-commerce success of fashion industry in Malaysia
description	In Malaysia, the growing popularity and development of business-to-consumer (B2C) e-commerce have necessitated competition between existing B2C e-commerce. This growth has opened an opportunity for many fashion businesses to leverage this platform. To access and measure how this platform can contribute to their business success, this study has used the DeLone, and McLean IS success model 2003 in identifying the related factors. Five dimensions were examined: system quality, information quality, service quality, user satisfaction, and net benefit. Therefore, this study aims to analyze the influence of these variables to determine the major contributing factor on the B2C e-commerce fashion websites success in the fashion industry. Primarily, this study draws a quantitative method that was conducted through a survey questionnaire with 272 respondents who have experience purchasing apparel from B2C e-commerce websites. Statistical Package for Social Science (SPSS) was used to analyze the collected data, and Pearson correlation and multiple regression analysis were conducted to prove the hypothesis. These findings revealed that system quality, service quality, information quality, and user satisfaction significantly influence the net benefits of e-commerce fashion to achieve a successful online business. This study has provided theoretical implications to validate the DeLone & McLean Information Systems Success Model and practical implications.
format	Thesis
qualification_name	other
qualification_level	Master's degree
author	Siti Nur Afiqah, Mohammad Tarmizi
author_facet	Siti Nur Afiqah, Mohammad Tarmizi
author_sort	Siti Nur Afiqah, Mohammad Tarmizi
title	Business-to-consumer (B2C) e-commerce success of fashion industry in Malaysia
title_short	Business-to-consumer (B2C) e-commerce success of fashion industry in Malaysia
title_full	Business-to-consumer (B2C) e-commerce success of fashion industry in Malaysia
title_fullStr	Business-to-consumer (B2C) e-commerce success of fashion industry in Malaysia
title_full_unstemmed	Business-to-consumer (B2C) e-commerce success of fashion industry in Malaysia
title_sort	business-to-consumer (b2c) e-commerce success of fashion industry in malaysia
granting_institution	Universiti Utara Malaysia
granting_department	School of Business Management
publishDate	2021
url	https://etd.uum.edu.my/9944/1/depositpermission_s826370.pdf https://etd.uum.edu.my/9944/2/s826370_01.pdf
_version_	1747828706600026112

Business-to-consumer (B2C) e-commerce success of fashion industry in Malaysia

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