Factors influencing the social media usage among entrepreneur of food and beverage during Covid-19 pandemic

The internet and mobile technologies have changed our daily lives, not only in terms of consumption but also in terms of business. Social media also has been recognized as one of the online platforms for business that makes the entrepreneur can getting benefit from it in competition with large corpo...

Full description

Saved in:

Bibliographic Details
Main Author:	Nur Amanina, Mohamad Bakri
Format:	Thesis
Language:	eng eng
Published:	2021
Subjects:	T Technology (General)
Online Access:	https://etd.uum.edu.my/9950/1/depositpermission_s826368.pdf https://etd.uum.edu.my/9950/2/s826368_01.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uum-etd.9950
record_format	uketd_dc
spelling	my-uum-etd.99502022-10-12T01:55:16Z Factors influencing the social media usage among entrepreneur of food and beverage during Covid-19 pandemic 2021 Nur Amanina, Mohamad Bakri Jamaludin, Norzalila School of Business Management School of Business Management T Technology (General) The internet and mobile technologies have changed our daily lives, not only in terms of consumption but also in terms of business. Social media also has been recognized as one of the online platforms for business that makes the entrepreneur can getting benefit from it in competition with large corporations. This study aims to investigate factors influencing the social media usage among entrepreneurs of food and beverage during the COVID-19 pandemic by using the technology acceptance model, the Unified Theory of Acceptance and Use of Technology (UTAUT). The relational analysis is used in this study, which is a quantitative study that operates between variables. The data of 200 respondents were collected via google forms in the Kedah area to testing the proposed model with empirical data. The result of the study concludes that performance expectancy, effort expectancy, and social influence have a strong relationship with behavior intention in using social media as business tools. In addition, facilitating conditions moderately influence user behavior while behavior intention have directly significant relationship towards the usage behavior of social media among entrepreneurs of food and beverage during the COVID-19 pandemic. 2021 Thesis https://etd.uum.edu.my/9950/ https://etd.uum.edu.my/9950/1/depositpermission_s826368.pdf text eng staffonly https://etd.uum.edu.my/9950/2/s826368_01.pdf text eng public other masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Jamaludin, Norzalila
topic	T Technology (General)
spellingShingle	T Technology (General) Nur Amanina, Mohamad Bakri Factors influencing the social media usage among entrepreneur of food and beverage during Covid-19 pandemic
description	The internet and mobile technologies have changed our daily lives, not only in terms of consumption but also in terms of business. Social media also has been recognized as one of the online platforms for business that makes the entrepreneur can getting benefit from it in competition with large corporations. This study aims to investigate factors influencing the social media usage among entrepreneurs of food and beverage during the COVID-19 pandemic by using the technology acceptance model, the Unified Theory of Acceptance and Use of Technology (UTAUT). The relational analysis is used in this study, which is a quantitative study that operates between variables. The data of 200 respondents were collected via google forms in the Kedah area to testing the proposed model with empirical data. The result of the study concludes that performance expectancy, effort expectancy, and social influence have a strong relationship with behavior intention in using social media as business tools. In addition, facilitating conditions moderately influence user behavior while behavior intention have directly significant relationship towards the usage behavior of social media among entrepreneurs of food and beverage during the COVID-19 pandemic.
format	Thesis
qualification_name	other
qualification_level	Master's degree
author	Nur Amanina, Mohamad Bakri
author_facet	Nur Amanina, Mohamad Bakri
author_sort	Nur Amanina, Mohamad Bakri
title	Factors influencing the social media usage among entrepreneur of food and beverage during Covid-19 pandemic
title_short	Factors influencing the social media usage among entrepreneur of food and beverage during Covid-19 pandemic
title_full	Factors influencing the social media usage among entrepreneur of food and beverage during Covid-19 pandemic
title_fullStr	Factors influencing the social media usage among entrepreneur of food and beverage during Covid-19 pandemic
title_full_unstemmed	Factors influencing the social media usage among entrepreneur of food and beverage during Covid-19 pandemic
title_sort	factors influencing the social media usage among entrepreneur of food and beverage during covid-19 pandemic
granting_institution	Universiti Utara Malaysia
granting_department	School of Business Management
publishDate	2021
url	https://etd.uum.edu.my/9950/1/depositpermission_s826368.pdf https://etd.uum.edu.my/9950/2/s826368_01.pdf
_version_	1747828708063838208

Factors influencing the social media usage among entrepreneur of food and beverage during Covid-19 pandemic

Similar Items