The factors that influence customer purchase intention toward life insurance products
Life insurance is very important because it can act as a transfer risk that provides our loved one with financial compensation when they lose their sources of income due to incapability or death of the breadwinner in the family. Due to recent statistics, Malaysia still has lower penetration of life...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | eng eng |
| Published: |
2021
|
| Subjects: | |
| Online Access: | https://etd.uum.edu.my/9961/1/depositpermission-826631.pdf https://etd.uum.edu.my/9961/2/s826631_01.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| id |
my-uum-etd.9961 |
|---|---|
| record_format |
uketd_dc |
| spelling |
my-uum-etd.99612022-10-16T01:36:15Z The factors that influence customer purchase intention toward life insurance products 2021 Nurul Ammira, Hamzah Abdul Hamid, Siti Norasyikin School of Business Management School of Business Management HF5415.33 Consumer Behavior. Life insurance is very important because it can act as a transfer risk that provides our loved one with financial compensation when they lose their sources of income due to incapability or death of the breadwinner in the family. Due to recent statistics, Malaysia still has lower penetration of life insurance, thus this study objective is to examine the influence of social influence, customer knowledge, perceived product benefit and financial literacy on customer purchase intention toward life insurance products. The target population is the individual that does not have life insurance coverage and lives in the northern region consisting of Perlis, Kedah, Pulau Pinang, and Perak. In total, 235 completed questionnaires had been fully completed and returned for data analysis. Regression analysis, descriptive analysis, and correlation have been used to prove the hypotheses of this study. All hypotheses have been proved to be valid and significant. This study also included the theoretical and practical implications for further research. 2021 Thesis https://etd.uum.edu.my/9961/ https://etd.uum.edu.my/9961/1/depositpermission-826631.pdf text eng staffonly https://etd.uum.edu.my/9961/2/s826631_01.pdf text eng public other masters Universiti Utara Malaysia |
| institution |
Universiti Utara Malaysia |
| collection |
UUM ETD |
| language |
eng eng |
| advisor |
Abdul Hamid, Siti Norasyikin |
| topic |
HF5415.33 Consumer Behavior. |
| spellingShingle |
HF5415.33 Consumer Behavior. Nurul Ammira, Hamzah The factors that influence customer purchase intention toward life insurance products |
| description |
Life insurance is very important because it can act as a transfer risk that provides our loved one with financial compensation when they lose their sources of income due to incapability or death of the breadwinner in the family. Due to recent statistics, Malaysia still has lower penetration of life insurance, thus this study objective is to
examine the influence of social influence, customer knowledge, perceived product benefit and financial literacy on customer purchase intention toward life insurance products. The target population is the individual that does not have life insurance
coverage and lives in the northern region consisting of Perlis, Kedah, Pulau Pinang, and Perak. In total, 235 completed questionnaires had been fully completed and returned for data analysis. Regression analysis, descriptive analysis, and correlation
have been used to prove the hypotheses of this study. All hypotheses have been proved to be valid and significant. This study also included the theoretical and practical implications for further research. |
| format |
Thesis |
| qualification_name |
other |
| qualification_level |
Master's degree |
| author |
Nurul Ammira, Hamzah |
| author_facet |
Nurul Ammira, Hamzah |
| author_sort |
Nurul Ammira, Hamzah |
| title |
The factors that influence customer purchase intention toward life insurance products |
| title_short |
The factors that influence customer purchase intention toward life insurance products |
| title_full |
The factors that influence customer purchase intention toward life insurance products |
| title_fullStr |
The factors that influence customer purchase intention toward life insurance products |
| title_full_unstemmed |
The factors that influence customer purchase intention toward life insurance products |
| title_sort |
factors that influence customer purchase intention toward life insurance products |
| granting_institution |
Universiti Utara Malaysia |
| granting_department |
School of Business Management |
| publishDate |
2021 |
| url |
https://etd.uum.edu.my/9961/1/depositpermission-826631.pdf https://etd.uum.edu.my/9961/2/s826631_01.pdf |
| _version_ |
1747828710776504320 |