The effects of privacy awareness, security concerns and trust on information sharing in social media among public university students in Selangor

The effects of privacy awareness, security concerns and trust on information sharing in social media among public university students in Selangor

<p>The purpose of this research was to determine the effect of privacy awareness on</p><p>security concerns, the effect of privacy awareness and security concerns on trust and</p><p>the effect of privacy awareness, security concer...

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Main Author: Ara Anjuman
Format: thesis
Language:eng
Published: 2023
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T Technology
Online Access:https://ir.upsi.edu.my/detailsg.php?det=10237
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institution Universiti Pendidikan Sultan Idris
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topic T Technology
spellingShingle T Technology
Ara Anjuman
The effects of privacy awareness, security concerns and trust on information sharing in social media among public university students in Selangor
description <p>The purpose of this research was to determine the effect of privacy awareness on</p><p>security concerns, the effect of privacy awareness and security concerns on trust and</p><p>the effect of privacy awareness, security concerns and trust on information sharing in</p><p>the social media platform. This study employed a quantitative method. Data were</p><p>collected from a sample of 373 public university students, in the age range of 18 to 29</p><p>years old in Selangor using an online questionnaire. To analyze the data, descriptive</p><p>analysis and covariance-based structural equation modeling (CB-SEM) were used.</p><p>Based on the R2 value, 17.0 per cent of the total variance in security concerns (SC) is</p><p>explained by privacy awareness (PA), 6.0 per cent of the variance in the trust is</p><p>explained by PA and SC, while 27.0 per cent of the variance in information sharing</p><p>(IS) is explained by PA, SC and trust. The findings showed the significant positive</p><p>effects of PA on trust (=0.273, p<0.05), trust on IS (=0.447, p<0.001), and PA on</p><p>SC (=0.464, p<0.001). The findings also indicated the significant negative effect of</p><p>SC on trust (=-0.227, p<0.05) and PA on IS (=-0.400, p<0.001). The effect of SC</p><p>on IS (=-0.020, p>0.1) is not significant. In conclusion, to promote IS in social</p><p>media platforms, trust is the dominant factor that should be enhanced, in which</p><p>privacy awareness could promote trust, but security concerns weaken the trust. In</p><p>implication, the findings provide the service providers and sellers with useful</p><p>information on the elements of privacy, security and trust that need to be emphasized</p><p>to encourage users to share their information online.</p>
format thesis
qualification_name
qualification_level Master's degree
author Ara Anjuman
author_facet Ara Anjuman
author_sort Ara Anjuman
title The effects of privacy awareness, security concerns and trust on information sharing in social media among public university students in Selangor
title_short The effects of privacy awareness, security concerns and trust on information sharing in social media among public university students in Selangor
title_full The effects of privacy awareness, security concerns and trust on information sharing in social media among public university students in Selangor
title_fullStr The effects of privacy awareness, security concerns and trust on information sharing in social media among public university students in Selangor
title_full_unstemmed The effects of privacy awareness, security concerns and trust on information sharing in social media among public university students in Selangor
title_sort effects of privacy awareness, security concerns and trust on information sharing in social media among public university students in selangor
granting_institution Universiti Pendidikan Sultan Idris
granting_department Fakulti Pengurusan dan Ekonomi
publishDate 2023
url https://ir.upsi.edu.my/detailsg.php?det=10237
_version_ 1804890536292646912
spelling oai:ir.upsi.edu.my:102372024-05-23 The effects of privacy awareness, security concerns and trust on information sharing in social media among public university students in Selangor 2023 Ara Anjuman T Technology <p>The purpose of this research was to determine the effect of privacy awareness on</p><p>security concerns, the effect of privacy awareness and security concerns on trust and</p><p>the effect of privacy awareness, security concerns and trust on information sharing in</p><p>the social media platform. This study employed a quantitative method. Data were</p><p>collected from a sample of 373 public university students, in the age range of 18 to 29</p><p>years old in Selangor using an online questionnaire. To analyze the data, descriptive</p><p>analysis and covariance-based structural equation modeling (CB-SEM) were used.</p><p>Based on the R2 value, 17.0 per cent of the total variance in security concerns (SC) is</p><p>explained by privacy awareness (PA), 6.0 per cent of the variance in the trust is</p><p>explained by PA and SC, while 27.0 per cent of the variance in information sharing</p><p>(IS) is explained by PA, SC and trust. The findings showed the significant positive</p><p>effects of PA on trust (=0.273, p<0.05), trust on IS (=0.447, p<0.001), and PA on</p><p>SC (=0.464, p<0.001). The findings also indicated the significant negative effect of</p><p>SC on trust (=-0.227, p<0.05) and PA on IS (=-0.400, p<0.001). The effect of SC</p><p>on IS (=-0.020, p>0.1) is not significant. In conclusion, to promote IS in social</p><p>media platforms, trust is the dominant factor that should be enhanced, in which</p><p>privacy awareness could promote trust, but security concerns weaken the trust. In</p><p>implication, the findings provide the service providers and sellers with useful</p><p>information on the elements of privacy, security and trust that need to be emphasized</p><p>to encourage users to share their information online.</p> 2023 thesis https://ir.upsi.edu.my/detailsg.php?det=10237 https://ir.upsi.edu.my/detailsg.php?det=10237 text eng closedAccess Masters Universiti Pendidikan Sultan Idris Fakulti Pengurusan dan Ekonomi <p>Acquisti, A. & Gross, R. (2006). Imagined communities: Awareness, information sharing, and privacy on the Facebook. 6th International Workshop on Privacy Enhancing Technologies. Springer Berlin Heidelberg, 3658.</p><p></p><p>Aljohani, M., Nisbet, A., & Blincoe, K. (2016). 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