Exploring Gen Z customer experience on the establishment of first-store design in Beijing China
<p>This study aimed to explore Gen Z customers experiences (CX) at first-store design</p><p>concept through personas based on brand personality using Service Design (SD)</p><p>approach in Beijing, China. By adapting an ethnographi...
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| Format: | thesis |
| Language: | eng |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://ir.upsi.edu.my/detailsg.php?det=10413 |
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