Perceived risks and its effect on mobile shopping behaviour among UTAR students
<p>The purpose of this study is to determine the effect of perceived risks on mobile</p><p>shopping behaviour among UTAR students. The risk perceptions being examined are</p><p>product performance risk, health risk, time risk, fin...
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| Format: | thesis |
| Language: | eng |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://ir.upsi.edu.my/detailsg.php?det=11141 |
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| Summary: | <p>The purpose of this study is to determine the effect of perceived risks on mobile</p><p>shopping behaviour among UTAR students. The risk perceptions being examined are</p><p>product performance risk, health risk, time risk, financial risk, security risk and social</p><p>risk. An online survey form was used for the purpose of data collection using purposive</p><p>sampling. Upon sending emails to 900 students, 405 questionnaires were collected with</p><p>response rate of 45.11%. A five-point Likert scale questionnaire was employed during</p><p>the data collection process. Two experts have validated the instrument used and the</p><p>reliability test of Cronbach Alpha coefficients were between = 0.637 to 0.839. The</p><p>data collected were quantitatively analysed using SPSS version 24 and AMOS version</p><p>22 software. The results showed that product performance risk ( = -0.638, p= 0.000),</p><p>time risk ( = -5.715, p = 0.010), financial risk ( = -9.768, p = 0.024) and security risk</p><p>( = -4.453, p = 0.034) have significant relationship with mobile shopping behaviour.</p><p>While health risk ( = -0.055, p = 0.215) and social risk ( = -0.082, p = 0.063) do not</p><p>have significant relationship with mobile shopping behaviour. Among these</p><p>dimensions, financial risk has the highest significance. This study provides useful</p><p>information to online retailers as to formulate strategies to reduce risks in the mobile</p><p>shopping environment, especially financial risk. Besides, this study also provides the</p><p>viewpoints of UTAR students in terms of how they perceived the different dimensions</p><p>of perceived risk as significant to them and these insights can assist stakeholders to</p><p>increase stakeholder engagement in creating new policies or strategies that can bring</p><p>benefit to consumers and online retailers in the long run.</p> |
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