Perceived risks and its effect on mobile shopping behaviour among UTAR students

Perceived risks and its effect on mobile shopping behaviour among UTAR students

<p>The purpose of this study is to determine the effect of perceived risks on mobile</p><p>shopping behaviour among UTAR students. The risk perceptions being examined are</p><p>product performance risk, health risk, time risk, fin...

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Main Author: Tang, Sok Bee
Format: thesis
Language:eng
Published: 2023
Subjects:
HF Commerce
Online Access:https://ir.upsi.edu.my/detailsg.php?det=11141
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id oai:ir.upsi.edu.my:11141
record_format uketd_dc
institution Universiti Pendidikan Sultan Idris
collection UPSI Digital Repository
language eng
topic HF Commerce
spellingShingle HF Commerce
Tang, Sok Bee
Perceived risks and its effect on mobile shopping behaviour among UTAR students
description <p>The purpose of this study is to determine the effect of perceived risks on mobile</p><p>shopping behaviour among UTAR students. The risk perceptions being examined are</p><p>product performance risk, health risk, time risk, financial risk, security risk and social</p><p>risk. An online survey form was used for the purpose of data collection using purposive</p><p>sampling. Upon sending emails to 900 students, 405 questionnaires were collected with</p><p>response rate of 45.11%. A five-point Likert scale questionnaire was employed during</p><p>the data collection process. Two experts have validated the instrument used and the</p><p>reliability test of Cronbach Alpha coefficients were between = 0.637 to 0.839. The</p><p>data collected were quantitatively analysed using SPSS version 24 and AMOS version</p><p>22 software. The results showed that product performance risk ( = -0.638, p= 0.000),</p><p>time risk ( = -5.715, p = 0.010), financial risk ( = -9.768, p = 0.024) and security risk</p><p>( = -4.453, p = 0.034) have significant relationship with mobile shopping behaviour.</p><p>While health risk ( = -0.055, p = 0.215) and social risk ( = -0.082, p = 0.063) do not</p><p>have significant relationship with mobile shopping behaviour. Among these</p><p>dimensions, financial risk has the highest significance. This study provides useful</p><p>information to online retailers as to formulate strategies to reduce risks in the mobile</p><p>shopping environment, especially financial risk. Besides, this study also provides the</p><p>viewpoints of UTAR students in terms of how they perceived the different dimensions</p><p>of perceived risk as significant to them and these insights can assist stakeholders to</p><p>increase stakeholder engagement in creating new policies or strategies that can bring</p><p>benefit to consumers and online retailers in the long run.</p>
format thesis
qualification_name
qualification_level Master's degree
author Tang, Sok Bee
author_facet Tang, Sok Bee
author_sort Tang, Sok Bee
title Perceived risks and its effect on mobile shopping behaviour among UTAR students
title_short Perceived risks and its effect on mobile shopping behaviour among UTAR students
title_full Perceived risks and its effect on mobile shopping behaviour among UTAR students
title_fullStr Perceived risks and its effect on mobile shopping behaviour among UTAR students
title_full_unstemmed Perceived risks and its effect on mobile shopping behaviour among UTAR students
title_sort perceived risks and its effect on mobile shopping behaviour among utar students
granting_institution Universiti Pendidikan Sultan Idris
granting_department Fakulti Pengurusan dan Ekonomi
publishDate 2023
url https://ir.upsi.edu.my/detailsg.php?det=11141
_version_ 1811774755650404352
spelling oai:ir.upsi.edu.my:111412024-07-22 Perceived risks and its effect on mobile shopping behaviour among UTAR students 2023 Tang, Sok Bee HF Commerce <p>The purpose of this study is to determine the effect of perceived risks on mobile</p><p>shopping behaviour among UTAR students. The risk perceptions being examined are</p><p>product performance risk, health risk, time risk, financial risk, security risk and social</p><p>risk. An online survey form was used for the purpose of data collection using purposive</p><p>sampling. Upon sending emails to 900 students, 405 questionnaires were collected with</p><p>response rate of 45.11%. A five-point Likert scale questionnaire was employed during</p><p>the data collection process. Two experts have validated the instrument used and the</p><p>reliability test of Cronbach Alpha coefficients were between = 0.637 to 0.839. The</p><p>data collected were quantitatively analysed using SPSS version 24 and AMOS version</p><p>22 software. The results showed that product performance risk ( = -0.638, p= 0.000),</p><p>time risk ( = -5.715, p = 0.010), financial risk ( = -9.768, p = 0.024) and security risk</p><p>( = -4.453, p = 0.034) have significant relationship with mobile shopping behaviour.</p><p>While health risk ( = -0.055, p = 0.215) and social risk ( = -0.082, p = 0.063) do not</p><p>have significant relationship with mobile shopping behaviour. Among these</p><p>dimensions, financial risk has the highest significance. This study provides useful</p><p>information to online retailers as to formulate strategies to reduce risks in the mobile</p><p>shopping environment, especially financial risk. Besides, this study also provides the</p><p>viewpoints of UTAR students in terms of how they perceived the different dimensions</p><p>of perceived risk as significant to them and these insights can assist stakeholders to</p><p>increase stakeholder engagement in creating new policies or strategies that can bring</p><p>benefit to consumers and online retailers in the long run.</p> 2023 thesis https://ir.upsi.edu.my/detailsg.php?det=11141 https://ir.upsi.edu.my/detailsg.php?det=11141 text eng openAccess Masters Universiti Pendidikan Sultan Idris Fakulti Pengurusan dan Ekonomi <p>Abhishek, M. G., Sudha, P. S., & Amrutha, G. N. (2020). A cross sectional study to determine the effect of smartphone usage on the academics, health, and sleep patterns, of undergraduate Medical Students. Journal of Evidence Based Medicine and Healthcare, 7(40), 2349-2570.</p><p>Agrebi, S., and Jallais, J. (2015), Explain the intention to use smartphones for mobile shopping. 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