Nilai murni dalam iklan televisyen satu tinjauan berdasarkan teori relevans (IR)
Kajian ini dilakukan bagi meneliti iklan-iklan televisyen terbitan Kementerian Penerangan, Komunikasi dan Kebudayaan yang kini dikenali sebagai Kementerian Komunikasi dan Multimedia Malaysia (KKMM), mengenal pasti iklan-iklan televisyen yang mengandungi nilai mumi berdasarkan 16 nilai mumi yang dike...
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Main Author: | Zuhana Amatol Akrma Hapipi |
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Format: | thesis |
Language: | zsm |
Published: |
2014
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Subjects: | |
Online Access: | https://ir.upsi.edu.my/detailsg.php?det=1514 |
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