The relationship between marketing practices, capabilities, orientation and performance of the service sector small medium entreprises in Pakistan (IR)
The purpose of this study was to examine the relationship between marketing practices, capabilities, orientation and performance of the service sector Small Medium Enterprises (SMEs) in Pakistan. The data was collected from 240 randomly selected samples of SMEs in Karachi, Lahore and Faisalabad. The...
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| Format: | thesis |
| Language: | eng |
| Published: |
2014
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| Online Access: | https://ir.upsi.edu.my/detailsg.php?det=2403 |
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