The effects of customer-brand relationship investments on customer engagement (IR)
Achieving a strong customer-brand relationship is indeed a winning differentiating strategy for companies to survive in today's highly competitive marketplace. However, due to limited studies and narrow approach, the existing literature has not yet provided sufficient explanation on the contrib...
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| Format: | thesis |
| Language: | eng |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://ir.upsi.edu.my/detailsg.php?det=2454 |
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