Relationship between reasons for outsourcing with awareness of outsourcing in internet marketing in small and medium industry (SMI) in Petaling Jaya (IR)

<p>Internet marketing is becoming a hot topic in every business sector and gradually it is playing a truly important role in all sectors related to marketing strategy. This research aims to measure the level of awareness of outsourcing internet marketing. On the other hand, the study i...

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Main Author:	Elaiyaraja Krishnan
Format:	thesis
Language:	eng
Published:	2017
Subjects:	HF Commerce
Online Access:	https://ir.upsi.edu.my/detailsg.php?det=3338
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id	oai:ir.upsi.edu.my:3338
record_format	uketd_dc
spelling	oai:ir.upsi.edu.my:33382020-02-27 Relationship between reasons for outsourcing with awareness of outsourcing in internet marketing in small and medium industry (SMI) in Petaling Jaya (IR) 2017 Elaiyaraja Krishnan HF Commerce <p>Internet marketing is becoming a hot topic in every business sector and gradually it is playing a truly important role in all sectors related to marketing strategy. This research aims to measure the level of awareness of outsourcing internet marketing. On the other hand, the study intended to identify significant factors, which influence awareness of outsourcing internet among SME companies. Therefore, the researcher intends to investigate the variables, which influence the awareness of outsourcing Internet Marketing across a range of context materials. Meanwhile quantitative method used to collect all-important data supporting the research analysis. Cross sectional study has conducted by selecting sample of SME companies in Petaling Jaya area. 160 questionnaires collected and analyzed using statistical software SPSS version 22. The findings demonstrated that 56.9% of the respondents were at the high level, followed by 35% moderate and 8.1% were at the low level in term of awareness of outsourcing internet marketing. The results of the study suggested that improvement, revenue, future performance and cost turned to be significant predictors to awareness of outsourcing internet marketing. However, environment driven insignificantly influence awareness of outsourcing internet marketing.</p> 2017 thesis https://ir.upsi.edu.my/detailsg.php?det=3338 https://ir.upsi.edu.my/detailsg.php?det=3338 text eng closedAccess Masters Universiti Pendidikan Sultan Idris Fakulti Seni, Komputeran dan Industri Kreatif N/A
institution	Universiti Pendidikan Sultan Idris
collection	UPSI Digital Repository
language	eng
topic	HF Commerce
spellingShingle	HF Commerce Elaiyaraja Krishnan Relationship between reasons for outsourcing with awareness of outsourcing in internet marketing in small and medium industry (SMI) in Petaling Jaya (IR)
description	<p>Internet marketing is becoming a hot topic in every business sector and gradually it is playing a truly important role in all sectors related to marketing strategy. This research aims to measure the level of awareness of outsourcing internet marketing. On the other hand, the study intended to identify significant factors, which influence awareness of outsourcing internet among SME companies. Therefore, the researcher intends to investigate the variables, which influence the awareness of outsourcing Internet Marketing across a range of context materials. Meanwhile quantitative method used to collect all-important data supporting the research analysis. Cross sectional study has conducted by selecting sample of SME companies in Petaling Jaya area. 160 questionnaires collected and analyzed using statistical software SPSS version 22. The findings demonstrated that 56.9% of the respondents were at the high level, followed by 35% moderate and 8.1% were at the low level in term of awareness of outsourcing internet marketing. The results of the study suggested that improvement, revenue, future performance and cost turned to be significant predictors to awareness of outsourcing internet marketing. However, environment driven insignificantly influence awareness of outsourcing internet marketing.</p>
format	thesis
qualification_name
qualification_level	Master's degree
author	Elaiyaraja Krishnan
author_facet	Elaiyaraja Krishnan
author_sort	Elaiyaraja Krishnan
title	Relationship between reasons for outsourcing with awareness of outsourcing in internet marketing in small and medium industry (SMI) in Petaling Jaya (IR)
title_short	Relationship between reasons for outsourcing with awareness of outsourcing in internet marketing in small and medium industry (SMI) in Petaling Jaya (IR)
title_full	Relationship between reasons for outsourcing with awareness of outsourcing in internet marketing in small and medium industry (SMI) in Petaling Jaya (IR)
title_fullStr	Relationship between reasons for outsourcing with awareness of outsourcing in internet marketing in small and medium industry (SMI) in Petaling Jaya (IR)
title_full_unstemmed	Relationship between reasons for outsourcing with awareness of outsourcing in internet marketing in small and medium industry (SMI) in Petaling Jaya (IR)
title_sort	relationship between reasons for outsourcing with awareness of outsourcing in internet marketing in small and medium industry (smi) in petaling jaya (ir)
granting_institution	Universiti Pendidikan Sultan Idris
granting_department	Fakulti Seni, Komputeran dan Industri Kreatif
publishDate	2017
url	https://ir.upsi.edu.my/detailsg.php?det=3338
_version_	1747833070953693184

Relationship between reasons for outsourcing with awareness of outsourcing in internet marketing in small and medium industry (SMI) in Petaling Jaya (IR)

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