Modelling child persona for social behaviours in social network sites (IR)

Children are becoming dependent on social network sites (SNS) to gratify their social needs. They are increasingly becoming users of SNS and emerging as an important user group. Despite much literature on children, not much is known about the social behaviour of the children when they gain access to...

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Main Author:	Noor Hidayah Azmi
Format:	thesis
Language:	zsm
Published:	2018
Subjects:	HM Sociology
Online Access:	https://ir.upsi.edu.my/detailsg.php?det=3566
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spelling	oai:ir.upsi.edu.my:35662020-02-27 Modelling child persona for social behaviours in social network sites (IR) 2018 Noor Hidayah Azmi HM Sociology Children are becoming dependent on social network sites (SNS) to gratify their social needs. They are increasingly becoming users of SNS and emerging as an important user group. Despite much literature on children, not much is known about the social behaviour of the children when they gain access to SNS. It is due to limited access to children due to policy, legal or ethical reasons. This research identified children social behaviour to understand how they behave in SNS. Subsequent to this, a child persona was modelled to represent children as a social networker. The creation of persona involved three steps, including collecting user data, segmenting data into groups and transferring data into persona. In user research, qualitative approach was carried out through self-reporting method such as cultural probes and interviews. It involved seven children between the ages of 10-12 years old. The initial phase in user research involved designing children's probes for capturing social behaviour. Then, the research conducted a contextual data collection in situ and over time, as part of children's daily life. The findings showed that the probes approach can be a potential method for children to self-report their social behaviour related to SNS. The identification of social behaviour was done by analysing qualitative data to generate related themes, categories and codes. The classification of these themes can be made into social connectivity, social activity and social goal. Consequently, the findings exhibited a behavioural pattern that was used as a basis of segmentation and persona creation. The segmentation process was carried out to cluster children into several segments based on their similarities. The segment was further transformed into child persona in which was later evaluated by researcher, children and experts. The research findings highlight a set of child personas which can contribute to the understanding of the children social behaviour in SNS. These personas are significant as user model for presenting data from user research that will help researchers to identify real child users of SNS. 2018 thesis https://ir.upsi.edu.my/detailsg.php?det=3566 https://ir.upsi.edu.my/detailsg.php?det=3566 text zsm closedAccess Doctoral Universiti Pendidikan Sultan Idris Fakulti Seni, Komputeran dan Industri Kreatif N/A
institution	Universiti Pendidikan Sultan Idris
collection	UPSI Digital Repository
language	zsm
topic	HM Sociology
spellingShingle	HM Sociology Noor Hidayah Azmi Modelling child persona for social behaviours in social network sites (IR)
description	Children are becoming dependent on social network sites (SNS) to gratify their social needs. They are increasingly becoming users of SNS and emerging as an important user group. Despite much literature on children, not much is known about the social behaviour of the children when they gain access to SNS. It is due to limited access to children due to policy, legal or ethical reasons. This research identified children social behaviour to understand how they behave in SNS. Subsequent to this, a child persona was modelled to represent children as a social networker. The creation of persona involved three steps, including collecting user data, segmenting data into groups and transferring data into persona. In user research, qualitative approach was carried out through self-reporting method such as cultural probes and interviews. It involved seven children between the ages of 10-12 years old. The initial phase in user research involved designing children's probes for capturing social behaviour. Then, the research conducted a contextual data collection in situ and over time, as part of children's daily life. The findings showed that the probes approach can be a potential method for children to self-report their social behaviour related to SNS. The identification of social behaviour was done by analysing qualitative data to generate related themes, categories and codes. The classification of these themes can be made into social connectivity, social activity and social goal. Consequently, the findings exhibited a behavioural pattern that was used as a basis of segmentation and persona creation. The segmentation process was carried out to cluster children into several segments based on their similarities. The segment was further transformed into child persona in which was later evaluated by researcher, children and experts. The research findings highlight a set of child personas which can contribute to the understanding of the children social behaviour in SNS. These personas are significant as user model for presenting data from user research that will help researchers to identify real child users of SNS.
format	thesis
qualification_name
qualification_level	Doctorate
author	Noor Hidayah Azmi
author_facet	Noor Hidayah Azmi
author_sort	Noor Hidayah Azmi
title	Modelling child persona for social behaviours in social network sites (IR)
title_short	Modelling child persona for social behaviours in social network sites (IR)
title_full	Modelling child persona for social behaviours in social network sites (IR)
title_fullStr	Modelling child persona for social behaviours in social network sites (IR)
title_full_unstemmed	Modelling child persona for social behaviours in social network sites (IR)
title_sort	modelling child persona for social behaviours in social network sites (ir)
granting_institution	Universiti Pendidikan Sultan Idris
granting_department	Fakulti Seni, Komputeran dan Industri Kreatif
publishDate	2018
url	https://ir.upsi.edu.my/detailsg.php?det=3566
_version_	1747833089393950720

Modelling child persona for social behaviours in social network sites (IR)

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