Player-centric emotional design for digital games: an empirical exploration in visual aesthetics (IR)

The study aims to identify attributes and characteristics of visual aesthetics in order to establish a set of guiding principles of visceral level player-centric emotional design for digital games. This study is important for graphic designers in the field of game design as it may resolve the issue...

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Main Author:	Shahrel Nizar Baharom
Format:	thesis
Language:	eng
Published:	2017
Subjects:	GV Recreation Leisure
Online Access:	https://ir.upsi.edu.my/detailsg.php?det=4486
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id	oai:ir.upsi.edu.my:4486
record_format	uketd_dc
spelling	oai:ir.upsi.edu.my:44862020-02-27 Player-centric emotional design for digital games: an empirical exploration in visual aesthetics (IR) 2017 Shahrel Nizar Baharom GV Recreation Leisure The study aims to identify attributes and characteristics of visual aesthetics in order to establish a set of guiding principles of visceral level player-centric emotional design for digital games. This study is important for graphic designers in the field of game design as it may resolve the issue of commercial failure encountered by game designers in the creative industry, particularly on matters related to visual aesthetics. To achieve the research aim, a mixed methods research design was selected, incorporating two phases of research, i.e. the exploratory phase and the confirmatory phase. The exploratory phase involved a qualitative approach to explore phenomena associated to visual aesthetics through semi structured interviews, conducted with five prominent game practitioners. The findings of exploratory phase were used to direct the development of questionnaire survey in the confirmatory phase. A total of 100 graphic design students from four Malaysia public universities took part in this study to confirm or refute the findings revealed in the exploratory phase. Quantitative analysis that involved non-parametric statistical tests, six attributes and twenty-four characteristics of visual aesthetics were confirmed. Only one characteristic was rejected. Besides, sixteen guiding principles of visceral level player-centric emotional design was established explicitly for digital games. The implication, the guiding principles can be applied in game graphic design process which contributing to the theory and practice of game design. 2017 thesis https://ir.upsi.edu.my/detailsg.php?det=4486 https://ir.upsi.edu.my/detailsg.php?det=4486 text eng closedAccess Doctoral Universiti Pendidikan Sultan Idris Fakulti Seni, Komputeran dan Industri Kreatif N/A
institution	Universiti Pendidikan Sultan Idris
collection	UPSI Digital Repository
language	eng
topic	GV Recreation Leisure
spellingShingle	GV Recreation Leisure Shahrel Nizar Baharom Player-centric emotional design for digital games: an empirical exploration in visual aesthetics (IR)
description	The study aims to identify attributes and characteristics of visual aesthetics in order to establish a set of guiding principles of visceral level player-centric emotional design for digital games. This study is important for graphic designers in the field of game design as it may resolve the issue of commercial failure encountered by game designers in the creative industry, particularly on matters related to visual aesthetics. To achieve the research aim, a mixed methods research design was selected, incorporating two phases of research, i.e. the exploratory phase and the confirmatory phase. The exploratory phase involved a qualitative approach to explore phenomena associated to visual aesthetics through semi structured interviews, conducted with five prominent game practitioners. The findings of exploratory phase were used to direct the development of questionnaire survey in the confirmatory phase. A total of 100 graphic design students from four Malaysia public universities took part in this study to confirm or refute the findings revealed in the exploratory phase. Quantitative analysis that involved non-parametric statistical tests, six attributes and twenty-four characteristics of visual aesthetics were confirmed. Only one characteristic was rejected. Besides, sixteen guiding principles of visceral level player-centric emotional design was established explicitly for digital games. The implication, the guiding principles can be applied in game graphic design process which contributing to the theory and practice of game design.
format	thesis
qualification_name
qualification_level	Doctorate
author	Shahrel Nizar Baharom
author_facet	Shahrel Nizar Baharom
author_sort	Shahrel Nizar Baharom
title	Player-centric emotional design for digital games: an empirical exploration in visual aesthetics (IR)
title_short	Player-centric emotional design for digital games: an empirical exploration in visual aesthetics (IR)
title_full	Player-centric emotional design for digital games: an empirical exploration in visual aesthetics (IR)
title_fullStr	Player-centric emotional design for digital games: an empirical exploration in visual aesthetics (IR)
title_full_unstemmed	Player-centric emotional design for digital games: an empirical exploration in visual aesthetics (IR)
title_sort	player-centric emotional design for digital games: an empirical exploration in visual aesthetics (ir)
granting_institution	Universiti Pendidikan Sultan Idris
granting_department	Fakulti Seni, Komputeran dan Industri Kreatif
publishDate	2017
url	https://ir.upsi.edu.my/detailsg.php?det=4486
_version_	1747833125654757376

Player-centric emotional design for digital games: an empirical exploration in visual aesthetics (IR)

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